2022 Acquisitions Funnel Advertising ROAS 
ClickZ
FEBRUARY 24, 2023
In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. I also discuss what makes it great for top-of-the-funnel brand awareness.
ClickZ
FEBRUARY 16, 2024
Fospha and Snap announced a partnership that will further enable eCommerce advertisers to measure their Snapchat campaigns. Measuring the true impact of impressions-led advertising has long been a tough task, especially with new privacy measures, which have made getting the right data even harder. Why Fospha?
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Porch Group Media
FEBRUARY 16, 2023
In fact, streaming entertainment accounted for 32% of total TV time in May 2022, up from 26% one year ago. CTV advertising is a $9 billion dollar industry, that allows marketers to reach targeted audiences like never before. Keep reading to understand why CTV advertising is an opportunity you can’t afford to ignore.
Martech
MAY 10, 2022
Buyers are guiding themselves down the funnel, gathering information and turning to peers before engaging with vendors. “I Said Bhagat, “We help brands like Planful use what we call downstream buyer intent data to target their advertising and sales outreach. Take the 2022 MarTech Replacement Survey today! Let us know!
Outbrain
FEBRUARY 12, 2023
Year after year, marketers view Super Bowl advertising as an early indication of trends that will define the rest of the year. What is interesting about Super Bowl LVII’s advertising is that despite uncertainty in the year ahead, ad space sales have picked up pace, with Fox announcing last September that 95% of its inventory had been sold.
Single Grain
MAY 5, 2023
While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down. In reality, 426.8
Single Grain
AUGUST 8, 2023
Reviewing successful or innovative programmatic advertising case studies can inspire your own ad campaign. To help spark new ideas, we’ll go over seven inspirational case studies that showcase the immense potential and remarkable results that programmatic advertising can deliver.
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