ClickZ

JULY 8, 2020

30-second summary: While recent shifts in shopping behavior may seem like a sudden transformation, the adoption of conveniences like grocery delivery and curbside pickup are not unexpected nor temporary. A mobile-first approach will become table stakes in creating convenient and safe environments for customers to engage with brands.

Mobile Advertising 127

Mobile Advertising Advertising Agencies Budget Programs eCommerce 127

B2B Digital Marketer

APRIL 1, 2021

Yearly plans become too rigid and resistant to change. It takes a little bit of a different approach – things like adapting to change over following a plan. If you need to track your digital activity ROI, here’s a tool to help you do that: What is Your Digital Activity ROI? We are living in uncertain times.

Planning 52

Planning Work Management Marketing Management Business 52

B2B Digital Marketer

MAY 6, 2021

07:43 – What does a B2B digital marketer need to be asking themselves today? 15:09 – The difference between competencies and skills. 35:10 – Things that B2B Digital Marketers should stop doing. 15:09 – The difference between competencies and skills. How do you stand out from the competition ?

Work Management 52

Work Management Planning Marketing Management Marketing Budget 52

B2B Digital Marketer

SEPTEMBER 15, 2020

A good relationship with a B2B customer always involves a lot of digital trust, and it requires marketers to be transformational rather than transactional. Joe Apfelbaum is the CEO and founder of Ajax Union, a B2B digital marketing agency in Brooklyn, NY. 00:36 – Joe’s background in B2B Digital Marketing.

Ideal Customer Profiles 52

Ideal Customer Profiles Ad Building B2B Top of Funnel 52

B2B Digital Marketer

MARCH 25, 2021

Is there ROI in your digital activities? 01:39 – What questions B2B digital marketers should be asking themselves today. 09:30 – Business applying the use of data. 37:15 – What is B2B Digital Marketing? Manual content workflows are painful and subjective. Are you making data-driven decisions?

Process 59

Process Marketing Budget Marketing AI Effectiveness 59

Litmus

AUGUST 16, 2019

I went to journalism school at the University of Missouri and the whole reason I’m going to J school was to figure out how I could learn the skills and then come to newsrooms that were trying to transition to the digital age and support them in that mission to help them go through these types of transformations.

Newsletter 42

Newsletter Email Marketing Click Rate Google 42