Allocadia
MARCH 30, 2021
The Problem: Missing Measurements and Budget Management. In 2019 Freshworks’ marketing operations team began streamlining various marketing and operational activities. Measuring ROMI – with little visibility into spend, it was increasingly difficult to calculate the corresponding ROI to their campaigns.
Oktopost
MARCH 2, 2020
When you think of it the buying journey of 2020 is not the same as 2010, and definitely not the same as pre 2000. The 2020 buyer journey is an online journey. In fact, the whole concept of “buyer journey” has become commonplace because of the complexity of online purchasing and research.
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Valasys
FEBRUARY 25, 2020
D&B Buyer Intent adopts a personalized, precise & intelligent approach to enable B2B companies to identify & approach their buyers in the market. This ultimately leads to increasing returns on the marketing spend.
Top Rank Marketing
JULY 14, 2023
LinkedIn is the social platform of choice for B2B marketers worldwide 80 percent of B2B marketers and their clients have said that LinkedIn is their most-used social platform, followed by YouTube at 60 percent, Facebook at 57 percent, Instagram at 52 percent, and Twitter at some 39 percent, with 22.3 percent of all U.S.
Full Circle Insights
FEBRUARY 28, 2021
Marketing spend: Time to invest in people. How Successful B2B Marketing & Sales Teams Use Analytics to Drive Revenue. Martech spending is up, but what about ROI? Be the Engine that Drives the Revenue Train: 5 Tips on Marketing Plans for 2019. The Marketer’s Guide to Not Getting Fired Out of a Cannon.
Single Grain
APRIL 29, 2021
Dan Marino – painted in 2019 for Art Basel Miami show (SLS South Beach). When you reach your target audience at different stages of the buyer's journey , PR helps present your USP (unique selling point) positively to your prospects. Edward Snowden ’s digital art, “Stay Free,” was sold for a whopping $5.5
SnapApp
DECEMBER 4, 2017
Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . 45% of marketers say blogging is their #1 most important content strategy.
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