2018 Buyer's Journey Forrester Trends 
KoMarketing Associates
JANUARY 23, 2018
Now, if you had instead taken those 20 hours of content creation and put them into creating a piece of content that filled a content gap in your buyers’ journey… that content probably would get you results. That’s still (even in 2018) only 80 percent of B2B content marketers. What we want is the right content.
KoMarketing Associates
JANUARY 18, 2018
As 2018 unfolds, B2B marketing teams will be challenged to evolve, to measure, to execute, and meet (or exceed) the expectations of both their customers and their supervisors. Consider dedicating budget to producing this type of influential content in 2018. Content Marketing. Content Personalization. Customer Experience.
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Vidyard
OCTOBER 7, 2015
According to a 2014 study by Radical , “Business users send and receive on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018”. Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%.
Vidyard
OCTOBER 7, 2015
According to a 2014 study by Radical , “Business users send and receive on average 121 emails a day in 2014, and this is expected to grow to 140 emails a day by 2018”. Well, for starters, thanks to research from the Forrester Marketing Group we know that including a video thumbnail in your emails can increase click-through rates by 200%-300%.
SnapApp
DECEMBER 4, 2017
And as the content marketing landscape continues to rapidly evolve, it makes sense to look to research to identify trends and patterns that can help guide your strategy. That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. .
DiscoverOrg
AUGUST 7, 2018
The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ). So, how do you intercept buyers in the early part of their journey? Get in front of buyers earlier in the buying process.
Content4Demand
NOVEMBER 1, 2018
Here is our countdown of the top-trending pieces and posts generating buzz and airplay this October in content marketing. Forrester B2B Marketing & Sales 2018: Meeting the Business Consumer on Their Terms Requires Dynamic, Customer-First Experiences. If “ The Office ” Characters Had Email Signatures. your content.
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