ScanmarQED

MARCH 17, 2021

Identifying the marketing drivers behind performance helps companies understand which drivers are responsible for changes in contributions to sales over time. marketing effectiveness through modeling and how you can bring this process in-house, you can check out our?case If you are interested in learning more about?marketing

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

ScanmarQED

MARCH 17, 2021

Identifying the marketing drivers behind performance helps companies understand which drivers are responsible for changes in contributions to sales over time. marketing effectiveness through modeling and how you can bring this process in-house, you can check out our?case If you are interested in learning more about?marketing

Multi-Touch Attribution 52

Multi-Touch Attribution Marketing Mix Paid Search Agency Aggregators 52

Bluetext

JANUARY 21, 2020

Programmatic ad buying is the use of software to purchase digital advertising in real-time, as opposed to the traditional ad buying process that involves RFPs, human negotiations, and manual insertion orders. It allows digital agencies like Bluetext to strategically select where we want to show display, video and native ads, and when.

Advertising Agencies 28

Advertising Agencies Marketing AI Work Management Paid Search Agency 28

Digilant

OCTOBER 15, 2020

Campaigns and strategies highlighted aspects of the brand or product that companies thought a wide-variety of consumers would resonate with. However, just after the turn of the century and into the mid-2000s, companies started to feel the impact of big-name retailers gaining traction. . Here’s a brief history lesson. .

Planning 52

Planning Advertising Agencies Work Management Paid Search Agency 52

Hubspot

MAY 25, 2016

Most marketers are presented with a chunk of their company’s marketing budget one day and told to “run some ads.” Don’t let the costs scare you, paid social advertising is incredibly measurable, and can produce real ROI. LinkedIn is an obvious choice for B2B companies due to its professional user base.

Paid Content 74

Paid Content Cost Per Click Social Media Top of Funnel 74

Single Grain

MARCH 21, 2022

Companies that advertise on TikTok have found incredible results at lower costs than more mature platforms like Facebook and Google. But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. The benefits of hiring a TikTok Ads agency.

Demand Generation Agencies 59

Demand Generation Agencies Paid Search Agency Advertising Agencies Paid Social Agency 59

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the “Great Packaging Starts with a Great Workflow” exhibition. ATAK found the Church Street Brewery, an up-and-coming craft beer company based in the Chicago suburbs.

Work Management 113

Work Management Campaigns Marketing Management Advertising Agencies 113

Zoominfo

JULY 14, 2023

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Content Standard

AUGUST 26, 2015

As brand marketers, we’re gearing up for our Q4 overviews, where we lay forth our 2016 budgets and plans and hope neither gets torn apart too much. A July 2015 report from Qvidian found that 78 percent of B2B professionals worldwide say content is very important to the effectiveness of the sales process. Amplification.

Budget Programs 40

Budget Programs Planning Marketing Budget Creation Trends 40

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the "Great Packaging Starts with a Great Workflow" exhibition. ATAK found the Church Street Brewery, an up-and-coming craft beer company based in the Chicago suburbs.

Work Management 87

Work Management Campaigns Marketing Management Advertising Agencies 87

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the "Great Packaging Starts with a Great Workflow" exhibition. ATAK found the Church Street Brewery, an up-and-coming craft beer company based in the Chicago suburbs.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60

ATAK Interactive

SEPTEMBER 12, 2017

Last September, Anderson & Vreeland prepared for their largest trade show of the year, LabelExpo Americas 2016. But the highlight for the company was the “Great Packaging Starts with a Great Workflow” exhibition. ATAK found the Church Street Brewery, an up-and-coming craft beer company based in the Chicago suburbs.

Work Management 60

Work Management Campaigns Marketing Management Advertising Agencies 60

Marketing Insider Group

SEPTEMBER 30, 2019

All too many companies don’t have a consistent messaging strategy, don’t know where or when to find and publish content, and don’t tailor their content marketing to their target customers, as a 2016 Forbes study discovered. A content audit will provide you with the clout to get your company executives on board for the change.

Paid Content 246

Paid Content Content Marketing Paid Search Agency Content 246

Content Standard

JANUARY 28, 2019

Of the five social platforms the Pew Research Center previously gathered information on—Facebook, Twitter, Instagram, LinkedIn, and Pinterest—only Instagram saw an uptick in usage between 2016 and 2018. The Shortcomings of Social Ads within Social Media Platforms. What Types of Social Ad Reporting Do You Need?

Paid Search Agency 84

Paid Search Agency Ads Paid Social Agency Cost Per Click 84

EveryoneSocial

FEBRUARY 26, 2018

The goal of any employee advocacy program is to better leverage the social networks of employees, both for the benefit of the company they work for and the employees themselves. Sounds like something every company should support and be engaged in doing, don’t you think? Why it Matters for Your Company.

Paid Content 75

Paid Content Work Management Marketing Management Paid Search Agency 75

Kapost

APRIL 15, 2016

The Solution: Why “Content Hubs” Make Sense for 2016 and Beyond. For example, your blog post goes up on a Monday, gets some social media support, and maybe a little paid media support through social or native advertisers like Taboola or Outbrain. The Research: What the Top Content Brands Do. Which platform?

Paid Content 48

Paid Content Lead Ranking Top of Funnel Lead Scoring 48

Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). Content marketing strategies are documented by only 37% of companies (Content Marketing Institute). 3X more traffic was experienced by B2B companies that blogged 11+ times per month (HubSpot). Demand Gen Report, 2016) (Source: [link] ). BrightTALK).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

nDash

JUNE 23, 2021

Creating high-quality content plays an integral role in any company’s content strategy. However, the process doesn’t end as soon as you publish this content. Therefore, your content strategy is just as critical as the content creation process. Social Media. Participate in social media groups.

Paid Content 96

Paid Content Promotion Tips Cost Per Click 96

Inbox Insight

NOVEMBER 13, 2018

QuickSprout defines the three basic groups of audiences: your own supporters , such as existing customers, partners and suppliers; people that influence the person that pays you , including colleagues, their customers and influencers; and, of course, the people that will pay you: your prospective customers. Contact Center.

Paid Content 63

Paid Content Top of Funnel B2B Marketing Content Marketing 63

Moz

JANUARY 16, 2019

Companies that want to grow big and grow fast need to grow differently. Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. Facebook's organic reach fell by 52% in 2016 alone.

Paid Content 57

Paid Content Promotion Top of Funnel Examples 57

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

DAGMAR Marketing

NOVEMBER 27, 2019

If someone is searching for “mosquito control Houston,” Google isn’t going to display results for a pest control company in Denver. What it will display—particularly in the organic search results—are local companies that Google deems the most authoritative, authentic, and relevant to a searcher’s query. How long should blog posts be?

Paid Content 99

Paid Content Planning Paid Search Agency Business 99

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. . The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. LEARN MORE.

Enterprise Management 92

Enterprise Management Digital Asset Management Work Management Marketing Management 92

TrustRadius Marketing

NOVEMBER 2, 2022

The first-ever, TrustRadius Best Software List celebrates products that support the evolution of self-serve buyers by sourcing and using customer reviews. The Webexpeneses software suite provides additional solutions for automated invoice processing, corporate travel management, payments + reimbursements and, audit. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52