Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. Outbound marketing is the old way of doing business.

Paid Content 111

Paid Content Stats Paid Search Agency Content Marketing 111

ClearVoice

JULY 6, 2021

Knowing that video marketing is an important aspect of content marketing and embracing it as a vital component in your marketing efforts are two distinctly different things. As you will see manifested in the numbers, data, and research included below, audiences largely want to consume video content more than ever.

Stats 98

Stats Video Marketing Planning Emarketing 98

Webbiquity

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

Stats 110

Stats Social Media Marketing Automation Services B2B Marketing 110

Webbiquity

FEBRUARY 2, 2016

Digital marketing budgets continue to rise, often at the expense of offline advertising spend. But digital marketers must continue to evolve practices as they strive to make their content an asset, rather than an annoyance, to prospective buyers. Spending on digital marketing is projected to increase by 12% to 15% on average.

Stats 100

Stats Paid Content Banner Ads Marketing Budget 100

Marketing Insider Group

APRIL 20, 2016

Curious about how marketing is shaping up in 2016? Or how your marketing strategy is performing against other companies? And what’s working for other marketers or is keeping them up at night? The post 100+ Amazing Marketing Stats You Need To Know In 2016 appeared first on Marketing Insider Group.

Stats 50

Stats Mobile Advertising Marketing & Strategy Mobile Marketing 50

Hubspot

MARCH 19, 2019

Nowadays, marketers put a lot of emphasis on chatbots, Instagram influencers, and other new opportunities to reach their customers. You might be wondering if email is still a worthwhile marketing strategy. Email marketing stats. 93% of B2B marketers use email to distribute content. billion by 2019.

Stats 101

Stats Email Marketing Mobile Advertising Open Rate 101

SnapApp

MAY 5, 2016

Keeping up with content marketing news and advice every month is tough. With today's continuously changing digital landscape and viral campaigns, it's important to keep your finger on the pulse for what's going on in the marketing world around you. Account-Based Marketing + Content Marketing.

Account Based Marketing 48

Account Based Marketing Content Marketing Planning Paid Search Agency 48

Act-On

NOVEMBER 7, 2023

Fact: Content marketers could be doing much more with their content. Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We don’t republish our content. We don’t repurpose our content. Do you even repost your content on social media?

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

Sales Engine

OCTOBER 2, 2015

For many companies, the pressure to hit Q4 numbers is so high they aren't even thinking about 2016 quotas yet. But what about the B2B marketer? If the sales team has a cycle time of 90 days from opportunity create date to close, then they'd better be getting leads from marketing TODAY to impact Q1 of 2016. How do I know?

B2B Sales 120

B2B Sales Paper Fulfillment B2B Marketing 120

Webbiquity

MARCH 1, 2016

Search remains the cornerstone of digital and content marketing efforts. On the paid side, more than one million businesses use Google AdWords , and Google’s content network reaches 80% of all U.S. Of course, search, like all other digital marketing tactics, continues to evolve. Content Marketer ).

SEM 100

SEM Paid Content Stats SEO 100

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

6sense

NOVEMBER 9, 2015

Where will your marketing dollars go in 2016? If you’ve done an effective job of tracking ROI for your marketing initiatives, you probably have a good idea of how to allocate your budget. Content Marketing. By 2016, 60% of companies will have an executive in their organization (e.g., Source: Curata ).

Planning 48

Planning Allocation Budget Programs Marketing Budget Creation 48

Marketing Insider Group

OCTOBER 6, 2015

55% of B2B marketers say it is unclear what effective content marketing looks like at their organizations. This was one of the key highlights of the sixth annual B2B Content Marketing: Benchmarks, Budgets, and Trends report from Content Marketing Institute (CMI) and MarketingProfs released last week.

Allocation 100

Allocation Research B2B Marketing Effectiveness 100

SocialPilot

JANUARY 15, 2024

With 93% of marketers using video marketing in their overall marketing strategy, the share of video in the marketing pie has increased manifold over the past few years. Besides, the focus of social media companies on releasing video content tools has also strengthened this trend. Here we go!

Statistics 83

Statistics Video Marketing Work Management Paid Search Agency 83

Outgrow

JULY 8, 2020

Top 15 Content Marketing Agencies in South East Asia. Did you know that 72% of marketers agree that content marketing increases engagement? But, content marketing is easier said than done. ‘ 60% of marketers create at least one piece of content each day ’. iProspect Indonesia.

Demand Generation Agencies 52

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 52

Hubspot

SEPTEMBER 11, 2016

Do you know how your content marketing efforts stack up compared to other companies in Asia, Australia and New Zealand? To make content marketing work for your company, it’s useful to have some idea of how other businesses are succeeding. 21 Revealing Statistics About Content Marketing in Asia Pacific in 2016.

Statistics 28

Statistics Top of Funnel Planning Stats 28

Contently

DECEMBER 21, 2016

Last January, a potentially wise man predicted that the smartest brands would publish fewer stories in 2016, putting more of an emphasis on larger editorial projects rather than churning out 600-word blog posts. Beckon, a marketing data firm, found that 5 percent of all branded content gets 90 percent of attention.

Webinar Metrics 60

Webinar Metrics Content Marketing Content Stats 60

Navigate the Channel

DECEMBER 21, 2017

Traditional B2B marketing strategies might need to rethink their target audience when it comes to who the influencers are. In the B2B marketing space, LinkedIn is the most effective social media platform. In the B2B marketing space, LinkedIn is the most effective social media platform. June 21, 2016 – 500 million over 9 months.

Stats 50

Stats Paid Search Agency Mobile Marketing Lead Ranking 50

KoMarketing Associates

DECEMBER 1, 2015

It has been a successful year within our organization and I’ve witnessed our content marketing team grow in both size and ability over the last twelve months. Coming up with Fresh Content Ideas. How to Create Irresistibly Shareable Content. 5 Content Marketing Hacks: A Cheat Sheet for Content Brainstorming.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40

GreenRope

DECEMBER 21, 2015

2016 Marketing Trends. There are hundred of blog posts out there identifying key marketing trends for 2016, but knowing what they are isn’t gong to help you implement them. This stat alone should illustrate why print marketing should be part of your repertoire. Content reigns supreme.

Trends 40

Trends Paid Search Agency Marketing & Strategy Thought Leadership 40