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A Spectacular Springtime of Stats, Facts, and Insights About Digital Marketing

Webbiquity

And as this series of recent research findings covering everything from SEO, blogging, and event marketing to email, social media, and content marketing will show, the approach of spring isn’t the only reason for digital marketers to be optimistic. Which “old school” marketing channel is growing rapidly?

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22 Tantalizing Content Marketing Stats and Facts

Webbiquity

With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Already widespread, content marketing will continue to grow. Content Marketer ).

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Six Insights (And One Inspiring Conclusion) from 27 Beneficial B2B Marketing Stats and Facts

Webbiquity

Here are half a dozen insights from 27 B2B marketing stats facts compiled from recent studies, plus one key conclusion no B2B marketer will want to miss. B2B marketing teams will be held accountable for more of the lead-to-revenue process. Content Marketing Institute ). Content Marketing Institute ).

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B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap

Webbiquity

The genesis for the presentation was the research done a few months ago in conjunction with Tony Karrer , asking the expert B2B blogging contributors to the B2B Marketing Zone one simple question as shown to the right. The presentation detailed trends within marketing analytics, influencer and advocacy outreach, and marketing technology.

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Content Marketing Showdown: Google vs. Facebook

Contently

However, perhaps the company’s most significant marketing innovation is using sites like Media Labs as giant white papers. They offer tutorials, stats, and features to digital marketers for free. In 2016, Facebook Live courted celebrity hook-ups with over 100 deals. All of which is great. WINNER: Facebook.

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9 Stats That Will Make You Want to Invest in Content Marketing

Content Marketing Institute

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Content marketing has been moving at the speed of light in recent years. This approach – oh boy, does it work. Prepare to persuade.

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33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. And now, the stats!

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