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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools?

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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

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B2B Marketing Campaign Ideas for the Bottom of the Funnel

SnapApp

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the job to at the bottom of the funnel.

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B2B Marketing Campaign Ideas for the Bottom of the Funnel

SnapApp

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the job to at the bottom of the funnel.

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The Era of Account-Based Marketing at Scale

Lattice

4 Steps to Scaling ABM with Predictive Analytics. 2016 is indeed the year of ABM. Forty three percent of those who’ve done ABM for at least 3 years saw impact across the entire funnel. Seventy percent found greater sales and marketing alignment. Predictive analytics changes all that.

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

But if you can squeeze in some time before lining up for U2, it’s also a good place to learn more about B2B marketing tools, tactics and best practices. Predictive analytics will come up during Dreamforce. Predictive analytics is rapidly gaining popularity – and curiosity – among B2B lead generation professionals.

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SaaS Marketing Growth Hacks to Get You to the Top of the Market Fast

SmartBug Media

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business. Image taken from HubSpot. ).