article thumbnail

MarTech Momentum Continues into 2015

Adobe Experience Cloud Blog

My answer—not yet, and I don’t think we should expect it to in 2015. of new venture capital and private equity invested in marketing technology companies in the first three quarters of 2015 (excluding M&A activity). Marketing categories that have been the most visible include: Mobile Marketing.

SMS 48
article thumbnail

The Essential List of Content Marketing Statistics and Data

ClearVoice

SEO leads to 20 times more traffic opportunities than pay-per-click on desktop and mobile devices. ( More than half of search traffic comes from mobile devices. “Near Me” searches have risen 900 percent since 2015. More than 90 percent of social media marketers use Facebook for advertising. Brandify ).

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How Small Businesses Practice Marketing

B2B Marketing Directions

The Salesforce Study In 2015, Salesforce Research surveyed more than 3,800 sales, service, and marketing leaders in small businesses around the world. Mobile marketing - Fifty-four percent of surveyed marketers said that integrating mobile marketing into their overall marketing strategy is very effective or effective.

article thumbnail

Don’t Get Left Behind: The Rise of Digital Marketing in Financial Services

Adobe Experience Cloud Blog

Mobile Marketing is Exploding. Trend – With smartphone adoption in Australia now at 52% and soon to be 80% by 2015, mobile is rapidly becoming THE key channel for interacting with consumers. In retail banking, mobile banking sites and mobile apps are also underutilized marketing channels.

article thumbnail

The Essential Guide to Using Mobile Messaging Apps in Your Marketing

Hubspot

They are looking to advertisers to fund this growth. This data was released the same year that Apple announced its iOS 5 update, which bundled SMS and iMessage. Consider this: WhatsApp, the most popular mobile messaging app, has an 8% penetration rate of mobile internet users in the U.S., The Fall of Texting.

article thumbnail

Travel and Tourism Marketing Tips to Boost your Online Presence

LeadSquared

Tourism Marketing Tip #1: All things mobile. Mobile-responsive website. The first thing that comes to my mind is getting a mobile-responsive website. You may not be aware of it but if you are generating traffic through mobile devices and your website is not responsive, you are probably losing a lot of leads. Mobile app.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. It also supports custom integration via Zapier, webhooks, custom cookie capture, and API and its Lead Center mobile app lets users run a business efficiently from anywhere. CallSource.