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B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides

KoMarketing Associates

More importantly, over 80% of marketers said they would either increase their spend in 2015 (41%), or spend the same amount (43%) during the new year. Plans for 2015 Demand Generation Spending, by Channel. Searchmetrics’ SEO Rank Correlations And Ranking Factors 2014. Final Thoughts.

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The Relationship Between Customer Engagement, Loyalty And Revenue

Influitive

Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm. In today’s hyper-connected world, people aren’t shy about sharing their opinions—and B2B buyers are listening.

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Making the Most of the Women’s World Cup 2023

Digilant

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities. Looking to secure a “three-peat,” the U.S.

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Making the Most of the Women’s World Cup 2023

Digilant

team enters the tournament as the favorite after taking home the trophy in 2015 and 2019. As disparities in female and male sports media coverage remain prevalent, more fans and athletes are voicing their opinion encouraging media companies to shift their priorities. Looking to secure a “three-peat,” the U.S.

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PowerOpinions: Making Lead Scoring a Success Part 1 [Expert Advice]

ViewPoint

My question to you and top industry experts is this: As we enter the second half of 2015, have companies made the adjustments necessary to utilize lead scoring or is the status quo killing results? Does the reason they became a sales-accepted lead correlate to the way the lead was scored? If not, why not?

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What We Learned From Our First Year on Medium

Hubspot

These first cross-posted pieces back in November of 2015 netted a few hundred views each, not too exciting. This makes Medium an inherently social platform where opinion pieces, personal accounts, or reaction posts often have a stronger performance than on our home blog.

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The buzz around account-based marketing at MarTech

chiefmartech

Tony Yang gave us more insight into how predictive analytics in general helps with ABM, and detailed Mintigo’s approach to surfacing a company’s total addressable market: “The output of any predictive marketing model is the set of data points that your current customers share, weighted in importance based on positive and negative correlations.