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AI in Marketing: The New Frontier

Conversica

AI in Marketing: The New Frontier. The article features Conversica CMO, Carl Landers, along with other Marketing leaders in the technology industry, on their perspectives on how marketing AI will positively impact the way Marketers work. However, it is most certainly on Marketers’ radar.

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How to Stay On Track When Entering a New Market (and Avoid a Train Wreck)

Webbiquity

The business world is littered with examples of companies that have struggled to enter a new market. Thankfully, there are new market entry strategies that work, as long as you’ve done your business model homework to understand customer needs. Here are six crucial steps to successfully enter a new market. In many (most?)

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How Much Money Has Been Invested In Content Marketing Technology

Marketing Insider Group

There are 1876 marketing technology companies according to chiefmartec. Of these, over 80, including NewsCred, are listed squarely in “Content Marketing.” It doesn’t take an expert to tell you that the content marketing software industry is exploding. The Content Marketing Investment Build Up.

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What are Technology Firms’ Top Business Challenges of 2015?

Hinge Marketing

As part of a new body of research, a number of tech firms (along with firms from six other industries) were surveyed about their top business challenges and marketing priorities for 2015. It’s apparent that developing new business opportunities weighs heavy for professional services firms. And tech firms are no different.

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7 Reasons CEOs Say Yes To Marketing Automation

Crimson Marketing

The marketing automation industry grew by 50% in revenue to reach $1.2 billion in 2014, and is “expected to grow another 50% in 2015 to $1.8 Only a mere decade ago, most companies were not implementing B2B marketing technology whatsoever. The Customer Becomes the Center of Your World with Marketing Automation.

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How Many Leads Does It Take To Make a Sale?

Belkins

It happens when companies don’t understand their budget and the correlation between their average sales price, their marketing costs, and other tricky elements. However, due to recent well-known developments, digital sales management is the new black, showing a great conversion rate and staying up-to-par with modern needs.

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The buzz around account-based marketing at MarTech

chiefmartech

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.