Vidyard

MAY 7, 2015

At the end of last month, the International Advertising Bureau (IAB) released a report on the current state of video marketing spending. It’s probably no news to anyone at this point that video spending is on the rise, but the size of the shift towards video is larger than many marketers may have anticipated.

Marketing Report 51

Marketing Report ROI Planning Video Marketing 51

Hubspot

JUNE 28, 2016

We emphasize the importance of creating content to give your buyers the information they are looking for, while simultaneously establishing you as the “expert” on the subject matter they are searching for, resulting in building trust in the process. 2) "Inbound Marketing is an Internet ‘fad’ that will pass.”.

Marketing Automation Services 53

Marketing Automation Services RFP Word of Mouth Planning 53

Hubspot

NOVEMBER 4, 2015

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. The Four Core Tenets of a SaaS Marketing Plan. Marketing and sales alignment. 2) Tactics. 1) Goal setting.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

LeanData

APRIL 15, 2014

With the increased pressure on marketing departments, Marketo wants to be known as an innovator (event theme – Innovation Nation) to help marketers change the way they address their jobs. Revenue attribution of marketing spend. Sales and marketing alignment.

Marketing Management 40

Marketing Management Marketing Automation Services Marketo Paid Search Agency 40

LeanData

APRIL 15, 2014

With the increased pressure on marketing departments, Marketo wants to be known as an innovator (event theme – Innovation Nation) to help marketers change the way they address their jobs. Revenue attribution of marketing spend. Sales and marketing alignment.

Marketing Management 40

Marketing Management Marketing Automation Services Marketo Paid Search Agency 40

chiefmartech

JUNE 20, 2016

I know, “personal branding” isn’t the same as brand branding — so you might argue that this isn’t really marketing so much as simply modern career management. But it’s not entirely dissimilar either, in spirit or tactic. As anyone who has switched marketing automation platforms at scale will attest.)

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

NOVEMBER 9, 2015

The same study says that 80% of marketers struggle to demonstrate the business effectiveness of their marketing activities to their top management. How can marketers win the budgets they need to attract customers if they can't prove to management that inbound marketing spend will result in a measurable return?

Inbound Marketing 28

Inbound Marketing Paid Search Agency B2B Marketing Marketing Budget Creation 28

Engagio

OCTOBER 1, 2019

In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Engagio

OCTOBER 13, 2020

In the first chapter of marketing technology (2000 – 2015) marketing departments became a strategic part of the revenue engine. As I like to say, Marketing evolved from being the department that throws parties and prints color brochures to becoming a real driver of pipeline and revenue. sources in their research.

Sales Management 126

Sales Management Ideal Customer Profiles Top of Funnel Multi-Touch Attribution 126

LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

Ideal Customer Profiles 49

Ideal Customer Profiles Marketo Account Based Marketing Allocation 49

EveryoneSocial

SEPTEMBER 25, 2023

Back in the early 2000s (around the time Hubspot and other marketing automation tools emerged), the internet was still pretty new. Somewhere around the 2015 timeframe is when traditional content marketing really started to degrade. is that most marketers became very risk-averse. Well, that’s what happened.

Paid Content 68

Paid Content Paid Search Agency Content Marketing Advertising Agencies 68

LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

LeanData

FEBRUARY 11, 2016

When Adam New-Waterson became the chief marketing officer at high-tech startup LeanData in 2015, he completely revamped the company’s use of Marketo to take full advantage of the marketing automation platform’s capabilities. Marketo Champion of the Year – 2015. Here’s what we wrote. Accelerated deal velocity.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Marketo Allocation 40

Televerde

OCTOBER 30, 2019

Experts predict by the year 2034 fully 47% of today’s jobs will be automated, and 65% of today’s students will be applying for jobs that don’t exist yet. The marketing prowess that landed you your current role will likely be outdated when you are vying for your next one. On email marketing: 43. Litmus, 2019).

Paid Content 45

Paid Content Statistics B2B Marketing Peer-to-peer 45

SnapApp

JANUARY 11, 2018

For a century, marketing and advertising were the same thing. It was all about spending money to interrupt people with your messaging, and hoping the interruption was rewarded with a sale. . The quicker the sale, the more profitable the product. stakeholders involved in any given B2B sale. Here’s the hard data:

Top of Funnel 89

Top of Funnel Marketing Automation Services Sales Management Webinar Metrics 89

Full Circle Insights

NOVEMBER 25, 2020

In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns. Consumers became marketing rockstars themselves through influencer marketing and user-generated content on social media. SEO Brought Content Discovery to New Level.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Marketing Insider Group

JULY 1, 2020

According to DemandMetric, it costs 62% less to launch and maintain a content marketing campaign than any other type of campaign. All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. But, in order to get a competitive advantage from content marketing, you need to have a strategy.

Marketing Budget 362

Marketing Budget Paid Content ROI Marketing & Strategy 362

Single Grain

AUGUST 24, 2022

Here are the top reasons why you should hire a full-service advertising agency: Budget-Friendly: Hiring a creative agency is cheaper than hiring an in-house team because the agency has access to all the tools needed to produce a high-quality ad campaign and run a cost-effective advertising campaign. Content marketing. SEO copywriting.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Paid Social Agency 59

SnapApp

MAY 30, 2017

Right - and yet, why are almost half of content marketers still hesitant to take the leap and start using interactive content - quizzes , calculators , interactive videos , knowledge tests - regularly? . To a marketer or manager that’s already challenged by their content schedule, it’s just an extra burden – at least at first glance. .

Top of Funnel 54

Top of Funnel Interactive Marketing Statistics Budget Management 54

Atomic Reach

APRIL 12, 2019

From Instagram stories to marketing automation and machine learning, the channel that represents the newest and most powerful trend in digital marketing can change. This situation can cause many marketers to look for “the next best thing,” and they can forget about tried and true methods. Email Marketing Automation.

Statistics 110

Statistics Paid Content Email Marketing Planning 110

Metadata

MARCH 18, 2021

And a few years back I helped a friend of mine run a sales team for a telecom company. Actually a small with a lot of funding, and put all my sales reps on SalesForce. “I didn’t quit my job managing 300 people and $100 budget to do a round robin application for salespeople. And I did different things.

Marketing Automation Services 52

Marketing Automation Services Budget Programs B2B Work Management 52