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Salesforce reportedly close to deal for Informatica

Martech

Informatica, founded in 1993, offers subscription-based data management services and helps automate tasks for more than 5,000 active customers, according to its website. It was taken private in 2015 for about $5.3 It would also mark a return to form for the company, once known for its acquisitions. Why we care.

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How a smart email strategy helped Apple Rose Beauty thrive during the pandemic

Martech

She founded her cosmetics company in 2015, naming it after the women to honor them and highlight a larger mission — to help stop human trafficking. She wanted a flexible, scalable email marketing system with built-in automation features. That really changed the direction of my life.”. Making email conversational.

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Why Not To Be a Data-Driven Marketer

Adobe Experience Cloud Blog

Perhaps the most vivid, real-world illustration of this fact is how the scramble over data resources is driving some of the biggest acquisitions of companies in the tech industry. Automation is the Future. Then who should be?

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50 Thought Leading Companies on Artificial Intelligence 2024

Thinkers360

Intelligent Automation Celebrating how, day after day, Intelligent Automation ( Automation + AI) helps to make our world more human. One of the notable investments was Merge Healthcare, acquired by IBM for $1B in 2015. Merrick Ventures was founded by Michael W.

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Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?

Customer Experience Matrix

The Aprimo group was dominant in the years immediately following the acquisition but control shifted back to the older Teradata team more recently. Well, Marketing Applications is still a $200 million business, which makes it a major player in B2C marketing automation. One bit of evidence: the Aprimo brand was dropped in 2013.

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Vidyard Hires CRM Industry Veteran as New Vice President of Sales

Vidyard

Vidyard helps sales and marketing teams turn those audiences into customers by tracking who’s watching what, when and for how long, and exposing that data as actionable insights within marketing automation and CRM systems. “Video is a critical asset for today’s marketing and sales organizations.

CRM 50
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Vidyard Hires CRM Industry Veteran as New Vice President of Sales

Vidyard

KITCHENER, Ontario – April 15, 2015 – Vidyard , a global leader in video marketing and video analytics solutions, today announced it has hired Kris Lawson, former Microsoft and Salesforce executive, as the company’s new Vice President of Sales to help address the exploding demand for video platform solutions across marketing and sales organizations.

CRM 50