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Why Your Company Should be Using B2B Marketing Automation

The Lead Agency

According to a report from Adestra , marketers say that the biggest benefits of marketing automation are time-saving (74%), increased customer engagement (68%), more timely communications (58%) and increased opportunities such as up-selling (58%). When carried out effectively, marketing automation can generate significant results.

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Why Site Speed Still Matters (Revisited)

Moz

Specifically, on producing helpful content that has the ability to rank. fast websites) and analytics. Sending prospective customers generated by good content to websites with slow experiences erodes trust literally by the second. You’ll probably need to consult with either an IT and/or web developer to get these done.

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The Myth of Graduation – We Never Stop Learning

ANNUITAS

No matter what industry, sector or specialization, the need to learn and grow as a professional and an individual doesn’t stop once you have reached a certain point in your career, age or even when you reach the pinnacle of success. According to the 2014 ANNUITAS B2B Enterprise Demand Generation Study , 55.7

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Your Expo Hall Game Plan: Make the Most of Marketo’s Marketing Nation Summit 2014

Adobe Experience Cloud Blog

Which companies in the expo hall will be most relevant to you and your company? Come prepared with a list of potential partners and providers of services that could benefit your company – this may depend on where you are with your marketing automation journey. Customer engagement. Predictive analysis.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

84% of CEOs and VPs say they use social media to help make purchasing decisions. All 100 of the top global brands maintain at least one company YouTube channel, and more than half (27 of 50) of CEOs in top global companies have appeared in a company video. Google Analytics) at 59%. Google Analytics) at 59%.

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The Potential Impact of Gen Z on SEO

Moz

In 2014, the UK’s Office of Communications tested the technological proficiency of children versus adults only to find that the average 6-year-old outperformed those in their 40s. However, Fast Company presents this information in a new light by explaining that they actually have “8-second filters”. Zoomers working as SEOs.

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9 Questions On Content Marketing [Q & A]

Marketing Insider Group

This kind of content needs to be balanced with deeper thought leadership that also inspires our customers to think differently about the challenges they face. The biggest mistake brands make is in creating too much content that is focused on the brand and not enough content that is focused on helping the audience. But they take time.