Remove 2013 Remove Optimization Remove Search Engine Marketing Remove Statistics
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10 Essential Reports and Research for B2B Marketers

KoMarketing Associates

These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. As such, we’ve pulled together a list of 10 recent (free) reports and research data that could be beneficial for B2B marketers across industries. Moz’s 2013 Search Engine Ranking Factors.

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Top 3 Chinese Search Engines: What B2B Marketers Need to Know

KoMarketing Associates

The goal of this article is to give B2B marketers an idea of why search engine marketing is important in China and why Chinese search engines are different from Google or Bing, or other Western search engines. of enterprises had launched Internet-based marketing activities and about half (47.4

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. The first step to improving digital marketing results is to understand the emerging trends and best practices. What do buyers really want from social media marketers?

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Getting the Most Out of Google Shopping as a B2B E-Commerce Vendor

KoMarketing Associates

Google Shopping is one of the more underutilized PPC strategies for B2B companies, especially those that have an e-commerce component to their online marketing strategy. There are many aspects of PLAs that advertisers can (and should) optimize. Google announced Shopping Campaigns in October 2013 as a new campaign type of PLAs.

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Building a Mobile App 101: Interview with Dan Katcher, Rocket Farm Studios

KoMarketing Associates

Indeed, mobile usage is moving fast in today’s digital landscape As 2013 draws to a close, we’re seeing tremendous explosion in not just smartphone and tablet usage, but also in wearables like Google Glass, Sony SmartWatch, and more. 5 Key SEO Action Items for B2B Marketers Optimizing For Mobile. Related Posts.

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Business to Individual (B2i): The New Imperative for B2B E-commerce Marketing?

KoMarketing Associates

For example, a network administrator is reading third party online forums in order to optimize their network layout for their latest equipment. To be truly effective, all these new points of engagement and discovery, or additional points where your users are looking to optimize their value, have to become frictionless.

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5 Insightful B2B Content Marketing Strategy Videos

KoMarketing Associates

Other “3 Rs of content” formulas: The Three Rs of Content Marketing Optimization. B2B Marketing Evolution (Content Marketing). We highlighted this video because it ties channels like social media to content marketing as pieces that make up the entire marketing landscape.