CDP Overview: How We Got Here, Where We're Going, and What Could Get in the Way
Customer Experience Matrix
APRIL 26, 2024
Has anyone asked you recently about the past, present, and future of Customer Data Platforms? It’s eleven years since the term “customer data platform” appeared in 2013. This has been called ‘composable CDP’ although it’s not really the right use of the term ‘composable’. Here are my current answers.
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