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Annual Content Marketing Retreat 2012

Ambal's Amusings

Are you ready for the 2nd Annual Content Marketing Retreat in 2012 ? What: 2nd Annual Content Marketing Retreat When: January 26, 2012 at 9:00 AM Where: Whidbey Island Center for the Arts, Langley, WA Link: Register Now ! It can involve everything from online and mobile, to offline print and events. Russell Sparkman.

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Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Communities Mobile Personalization Testing Web Design. So then I ask myself a simple but very important question: Are CMOS acting like mobile and social “agents” for Hispanic shoppers and giving them exactly what they want (i.e., According to the U.S.

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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Image credit: The CMO Survey. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

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Effective Social Selling = Mindset over Tactics

NuSpark Consulting

Social media most often falls to marketing departments because it’s their job to take care of advertising and PR—to be the “media” face of the company. For most, it’s still seen as an advertising medium. However, building a brand profile and throwing money at advertising isn’t going to change your perception in the marketplace.

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36 Digital Marketing Experts You Need To Follow On Social Media

SocialPilot

Michael Brenner Michael was recognized as ‘Top Business Speaker’ by The Huffington Post and ‘Top CMO Influencer’ by Forbes in 2017. Video Marketing David Murdico David has consulting experience with T-Mobile, Bausch + Lomb, Tencent, Capcom, Pizza Hut, Atari, Dickies, and IBM. Why should you follow him? Why should you follow him?

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Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive

Hubspot

Just 10 years ago, social media, search marketing, mobile, Google, and YouTube were in their infancy. According to an article published by The Wallstreet Journal , the average tenure of a CMO is now 45 months, nearly double the average tenure in 2006, when it was just 23.2 The role of today''s CMO expands beyond branding.

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Content Marketing in the 90s: What Was It Like?

SnapApp

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . Source: deadspin.com. .