Remove 2012 Remove CMO Remove Mobile Advertising Remove Television marketing
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47 Superb Social Media Marketing Stats and Facts

Webbiquity

Image credit: The CMO Survey. And yet—only 27% of top companies said their C-level executives were actively engaged in social media last year, down 20% from the peak in 2012. Among the top 100 global brands, just 31 CMOs maintain active Twitter accounts, and only six of those big-brand CMOs have more than 10,000 Twitter followers.

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Content Marketing in the 90s: What Was It Like?

SnapApp

In fact, almost one-fourth of the $150 billion in US advertising market spend was invested into television ads in 1990. . Marketers like Joe Cordo, current CMO of WegoWise , remembers how other forms of print media during the 90s were hugely important to the success (or failure) of marketing teams. . Sponsored Television.

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

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106 More Amazing Social Media and Marketing Statistics for 2014 and 2015

Webbiquity

Brand ads on social networks were among the least trusted form of advertising, significantly lower than trust in ads viewed in traditional media. And yet – 80% of brands advertised on social media sites in 2014. But only 14% trust advertisements. ( #Socialnomics 2014 ). 21 Social Media Statistics. Experience: The Blog ).

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22 Companies With Really Catchy Slogans & Brand Taglines

Hubspot

We don't mean to offend you -- this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. Companies have slogans for the same reason they have logos: advertising. A brief, catchy few words can go a long way in advertisements, videos, posters, business cards, swag, and other places.

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25 Things You Could Buy With a Super Bowl Ad Budget

Hubspot

A 30-second commercial advertisement for Super Bowl XLVI is going for $3.5 Buy the stamps to send out your 2012 holiday cards. Hire Lady Gaga to follow your CMO around all day, singing "Happy Birthday" on repeat, every year for the next 145 years. Develop 542 mobile apps. Take that, environment. Tweet This! Tweet This!