B2B Cold Email Subject Lines: What’s Hot, What’s Not
Zoominfo
DECEMBER 20, 2019
The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. This email subject line from Sumo got a 64% open rate by teasing a new trend. Anything that offers how-to info gets good opens,” Catabay says, “because we’re helping and disarming.” “How to Survive Your Next Overnight Flight”.
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