Outbrain

SEPTEMBER 23, 2019

Or more broadly, how many Internet-enabled devices do you use regularly? Internet-connected devices per person by 2020. If a marketer wanted to get your maximum attention, that means he’d have to target all your devices and social media platforms with the relevant information. What is multi-channel marketing?

Multi-Channel 38

Multi-Channel Advertising Channels Marketing & Strategy Marketing Strategy 38

Marketing Insider Group

DECEMBER 1, 2010

I wish I knew all the secrets so I could transform the world of B2B Marketing forever with a tell-all book. What I do know is that B2B Marketers have a ton of options today. In this post, I will offer a preview of the thoughts I will deliver during the Focus Interactive Summit on Progressive B2B Marketing. It used to be so easy.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

JUNE 18, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? So what’s a marketer to do?

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. I will say it here: every B2B marketer should know how to do this.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Online Marketing Institute

NOVEMBER 2, 2010

Events Conferences Digital Cream 2011 Digital Cream Dubai Past Conferences Social Events Digital Ski 2011 Past Social Events Jobs View Jobs Post a Job More Blog Press Releases Consulting Services Supplier Directory Member Directory Forums Best Practice Supplier Selection Other Topics Innovation Awards How to enter Why enter?

Paid Content 40

Paid Content B2B Marketing Advertising Agencies Work Management 40

Marketing Insider Group

JUNE 7, 2012

Recently I had a conversation with a fellow marketer who challenged the notion that inbound leads costs less. I tried to identify the challenges of using paid search as a proof point that pull marketing is not a cheaper, more effective approach. It’s about lining up marketing efforts more closely to the buying process.

Inbound Marketing 100

Inbound Marketing Cost Paid Search Agency Lead Ranking 100

Digital B2B Marketing

MARCH 9, 2011

As digital marketers, we tend to measure the positives. Even negative measurements are rarely negative, they are just small positive measurements — low response rates or conversion rates. A few of these delivered great results on paper, blinding marketers to the negative impacts that were not measured.

Enterprise Management 100

Enterprise Management Spyware Blast Campaigns Marketing Management 100

Marketing Insider Group

JULY 21, 2015

This has become one of my favorite content marketing quotes and I use it in almost every presentation: Banners have 99 problems and a click ain’t one! That’s 42% of every single person on the planet including babies according to Internet World Stats. The amount of content on the internet has grown by leaps and bounds.

Banners 100

Banners Doubleclick Banner Ads Mobile Advertising 100