B2B Marketers to Increase Online Content, but What Kind?
B2B Marketing Traction
DECEMBER 15, 2011
According to a study done in August of 1092 B2B marketers , 60% plan to increase content spend in 2012 (compared to 51% in 2011) and 62% plan to outsource content creation (it was 55% in 2011). Now more than ever, online content is the key to attracting and engaging qualified prospects online. Video, because it’s engaging?
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