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5 Simple Steps to Ruin Marketing Automation

ANNUITAS

According to the SiriusDecisions B-to-B Marketing Automation Study from 2014, there are nearly 11 times more B2B organizations using marketing automation now than in 2011. Learn more about privacy, deliverability and data governance best practices here and always aim for opt-in as a standard best practice.

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The 'Ethics' You Didn't Know Existed in Design

Hubspot

Ultimately, every aspect of your brand's design contributes to the message you're putting out. This, in turn, could negatively impact email performance and future deliverability. The new design came after a 2011 Boston-based street campaign , where Access Icon members placed a moving body over the static body on accessibility signs.

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 7 Best Free Email Marketing Services Compared

Mailmunch

With numerous opt-in form types, exit-intent triggers, and advanced display rules, you can build your email list effectively. With MailMunch, you can schedule high-deliverability broadcasts, configure autoresponder sequences, and launch targeted drip campaigns. . You can use Mailmunch for free or opt for a plan starting from $6.99

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How to Devise a Strategic Email Marketing Plan for 2011

Hubspot

2011 is quickly approaching and you need to gain a clear understanding of what your new email marketing plan will look like. How are you going to meet your new goals in 2011? To get us started now, here are some ways to devise a strategic email marketing plan for 2011: Explore Top Challenges. Increasing deliverability?

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Does Your Drip Marketing Leak Leads?

Adobe Experience Cloud Blog

The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. Combine that with automated software for improved deliverability and you’ll plug unwanted leaks and improve your results. Does Your Drip Marketing Leak Leads?

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Email Marketing: How Much Is Too Much? #MKTGdebate

Hubspot

Most marketers are already on board with the importance of email marketing, and are working hard to refine the nuances of their strategy -- including figuring out what the heck the right sending frequency is for their email campaigns. The two of them will battle it out, defending their opinions live on air, Friday July 13th at 1PM EDT.

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B2B Cold Email Subject Lines: What’s Hot, What’s Not

Zoominfo

The overall idea is stand out,” says Senior Sales Development Rep, Zachary Thompson. This example from Opt-in Monster also teases with a little mystery. Find out where they went to school. This worked for a hot minute in 2011. Read on to see what’s hot, what’s not, and what has changed since the last time you looked.

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