Adobe Experience Cloud Blog

FEBRUARY 10, 2011

arena, there are new and better ways to fine-tune the entire sales process from lead generation through sales conversion. Track your efforts – Using software that helps tracks leads through the sales process and report back to both the sales and marketing team about average time-to-close and conversion rates.

B2B Sales 48

B2B Sales Top of Funnel Landing Pages RSS 48

Adobe Experience Cloud Blog

MARCH 4, 2011

Jumping faster on qualified leads equals higher conversion rates. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter. Increase segmentation options. Track and optimize.

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

The Effective Marketer

MARCH 9, 2010

Design #1 Email Sender: Marketo Email Title: Social Best Practices for Marketing in the Cloud What I Like: Clean design; date and time of the webinar on top easy to find; orange “Free Webinar&# button calls attention to the important action (register now!) You can follow any responses to this entry through the RSS 2.0

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Adobe Experience Cloud Blog

MARCH 3, 2011

With the mass amount of resources devoted to lead generation, the act of following up on leads has to be improved to experience growth in conversion rates. To learn more about lead generation in 2011 and it impacts your revenue cycle, subscribe to the Modern B2B marketing Blog RSS feed or follow Marketo on Twitter.

Sales Qualified Leads 48

Sales Qualified Leads Lead Scoring Lead Ranking Buying Cycle 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Follow these six ways for increasing conversion rates and improving lead generation: 1. Testing the landing page can lead to increased conversion rates of up to 115% or more. Follow this equation: Take the number of conversions per day and divide it by ten. Next, take your testing period in weeks and divide by two.

Landing Pages 48

Landing Pages Lead Generation Optimization Lead Scoring 48

Adobe Experience Cloud Blog

MARCH 31, 2011

A Forbes Media study showed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, finishing slightly lower than Search Engine Optimization. To see Marketo’s own press releases, visit our News Center.

Press 48

Press B2B Marketing Tips B2B 48

Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Sales research shows that companies that have sales and marketing collaboration through the revenue cycle have markedly improved lead generation and conversion. By interacting with leads and learning when to pass them back to marketing for further lead nurturing, fewer leads drop out of the funnel and conversion rates increase dramatically.

Top of Funnel 48

Top of Funnel Forecasting Digital Marketing Funnels Sales Qualified Leads 48