Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1


companies now use social media for marketing (though the figure varies widely based on size of company)? Or which four cities rank ahead of Seattle and San Francisco as the “most networked?” Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Everyday I provide support on the social web to customers.

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Micro Targeting your Online Media

Buzz Marketing for Technology

Using social data, we have discovered that people tend to think about auto insurance when their kids are going to prom. If you can learn where those men congregate in the social media arena and how you can place your media in those areas, you can improve the efficiency of your media buys.

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Social Media – the Next Frontier!

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money to listen to the conversations that are happening about their brand, which is a basic essential for any brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.

79 Remarkable Social Media Marketing Facts and Statistics for 2012


Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). BtoB Magazine ).

Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

The two things social lift analysis can tell you are how far and how fast those ripples move. Celebrities can be one good source of social lift. The best celebrities for delivering social lift are those whose following has increased and will continue to do so over a period of time. Another source of social lift is TV shows. What does the overall social lift look like? Read: “ Social Lift: How to make your media plan go further.&#.

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Best Web Presence Optimization Guides and Tips of 2010


Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. The best 159 social websites by Populair.

5 Ways Social Media Can Drive Revenue

Modern Marketing

by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Social media has once again changed that model.

The Wisdom of ‘We’

Paul Gillin

My column in BtoB magazine this month. Social media is vital to our business today,” said Micarl Hill, the Mansion’s managing director. B2B communities influence social networks crowdsourcing google places hospitality reviews travel travelpod tripadvisor yelpOriginal here. The manager of the Mansion on Peachtree hotel in Atlanta has it pretty good these days.

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What Were the Biggest B2B Marketing Disruptions of 2011?

Modern Marketing

So we asked 6 experts to sound off on what they thought the biggest B2B marketing disruptions of 2011. Google+ was a major disruption in 2011, but not only because of the platform itself. Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. The biggest B2B marketing disruption of 2011? “Social flash mobs.”

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Twitter Adds Brand Pages. The Brand Pages War Gets Bigger.

Modern Marketing

Just last month, Google+ unveiled brand pages for its nascent social network. According to a study by BtoB magazine , it ranks behind LinkedIn and Facebook as a favorite social media channel, with 67% of b2b marketers using the platform. But will marketers jump on board when they are likely already saddled with the duties of maintaining brand pages and groups across a growing number of social networks?

As Business Goes Social, CIOs Sit on Sidelines

Paul Gillin

The disconnect between CIOs and the emerging world of social business became clear to me at a conference I attended about two years ago. As I began prodding my network of CIO contacts, I learned that this was not unusual. CIOs just don’t see social as part of their charter.

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. EMC has several FBML pages, including a list of its other social media accounts and a game you can play only after liking the page.

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B2B Marketing: How Your Target Audience Thinks & Remembers

MLT Creative

BtoB Magazine recently developed a very important webinar for B2B marketers on this topic, called, “From Caveman to Customer: What the Evolution of Storytelling Means to Marketers.” ” How Your B2B Target Audience Thinks Because of search engines and social networks, people process and remember information very differently than they have in the past. They can either find it online (via search engine) or from a colleague/friend (via online social network).

How to Use Social Media Intel to Prep for a Sales Call


As a HubSpot marketer, I'm a firm believer in the use of social media as a powerful tool for not only driving traffic to a company's website but also generating leads for your business. That said, the applications of social media don't stop in marketing.

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B2B Aware: This Week in B2B Marketing - Advice & Resolutions

MLT Creative

WEEK OF DECEMBER 12-16, 2011 December brings forecasts, advice and resolutions to improve in the new year. In 2012, marketing automation will rise with social. Expect marketing automation to boom as search and social media marketers seek better metrics. Social data can improve B2B e-mail marketing. E-mail marketing can be vastly improved by mining data from social networks, writes Kara Trivunovic. BtoB Magazine.

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A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing

Modern B2B Marketing

Be Social: Social media is growing and changing at top speed, and for some marketers, it can be hard to keep up. For now, evaluate your company and pick a short list of social networks that fits your target demographic.

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Attack of the Customers Press Release

Paul Gillin

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks.

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How to write for social media


This video with Paul Gillin is about the basics of writing engaging social media messages. With so many posts, tweets and chatter filling social media, it’s almost impossible to get a message through. He was a monthly columnist for BtoB magazine for seven years.

B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

MLT Creative

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. The tablet computer craze should reach enterprise solutions for business-to-business marketing soon, while social tools will become a more fundamental part of an organization's structure, according to this list of B2B trends for the year. BtoB Magazine. SmartBrief/SmartBlog on Social Media.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Alinean recognized by BtoB Magazine’s as one of To.

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