11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Here are 11 concrete ways I think the environment in which B2B Marketers operate will evolve in 2011. Related posts: 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions.

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B2B Marketing Events Around The World - October 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives.

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The State Of The Union In B2B Marketing

Marketing Insider Group

political environment and B2B Marketing in 2011. Last week Sean Callahan from BtoB Magazine asked Is B2B Marketing Really Obsolete? I wish I could say “the state of our union is strong.&#

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Social Lift is the Ultimate the Rate of Change

Buzz Marketing for Technology

Many BtoB organizations these days are spending time and money. Advertising Data Mining Interactive Marketing Media Online Advertising Social Media Social Networking Analysis Buzz Marketing Social LiftYou have a killer piece of original content that starts rippling out from its source. The two things social lift analysis can tell you are how far and how fast those ripples move. If the content ripples 900 times, but that takes 10 years, you won’t see much benefit.

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B2B Marketing Events Around The World - Oct 2011

MLT Creative

October 9-11, BOLO 2011 Scottsdale, AZ: Agencyside will be presenting this event where you’ll learn how to stay ahead of the curve in all things digital; from analytics and target marketing to social media and agency management, this event’s topics are cutting-edge and helpful to all marketing professionals. October 10, Monthly Buzz @ Tin Lizzy’s Atlanta, GA: AIGA Buzz is a monthly gathering for free-form design discussions amongst creatives as well as non-creatives.

Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

3 items that should be in your 2010 email budget by BtoB Magazine. by BtoB Magazine. Post on Google Buzz. While social media is the flashy show horse of online marketing, email remains the solid workhorse.

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Alinean recognized by BtoB Magazine’s as one of To.

Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Social Media Affecting BtoB Buying Behavior by The Proactive Report. Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites.

Tom Pisello: The ROI Guy: CIO Priorities for 2011 Indicate.

The ROI Guy

Thursday, December 23, 2010 CIO Priorities for 2011 Indicate Continued Frugalnomics Focus According to a survey from the National Association of State Chief Information Officers (NASCIO), there has not been much to cheer about this holiday season as a public sector CIO.

What a Trifecta of a Year!

Buzz Marketing for Technology

So here they are … I wanted to create a social product for Avaya, I wanted to write another book, I wanted to win a Social Award, I wanted to win an industry award,, and I wanted to get nominated for BtoB Marketing Magazine’s list of the Top 25 BtoB Marketers of the Year again.

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Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Tuesday, February 15, 2011 Updated Alinean Social Media ROI Calculator - New Graphics and Refined Research Weve just updated the Alinean Social Media ROI Calculator with some hot new graphics, and refined value quantification research and analytics.

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Tom Pisello: The ROI Guy: Diametrically Opposed Forces: Selling.

The ROI Guy

Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F. CIO Priorities for 2011 Indicate Continued Frugaln.

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. CIO Priorities for 2011 Indicate Continued Frugaln.

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Tom Pisello: The ROI Guy: Value Selling Tools and the Buying Lifecycle

The ROI Guy

Monday, January 17, 2011 Value Selling Tools and the Buying Lifecycle With two economic downturns in the past ten years, buyers are more frugal than ever, demanding that each investment help them do-more-with-less, provide a bottom-line impact, and deliver superior value.

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Tom Pisello: The ROI Guy: Let the Good Times Roll? IT Spending on.

The ROI Guy

Monday, January 10, 2011 Let the Good Times Roll? The 2011 Trends Looking forward, TechTargets recent 2011 IT Priorities Survey (2,300 respondents) points to a continued increase in IT spending to 2.8% Alinean recognized by BtoB Magazine’s as one of To.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets.

Industrial Companies shouldn’t Replace Email Marketing with Social Media

Industrial Marketing Today

Yes, social media generates all the buzz but discarding email marketing, a tried and true workhorse would be a mistake and here is why. The answer is YES according to the research report, “Trends in Industrial Marketing 2011: How Manufacturers are Marketing Today” published by GlobalSpec.

Tom Pisello: The ROI Guy: IT Budgets into 2011 - Robbing Peter to.

The ROI Guy

Friday, September 10, 2010 IT Budgets into 2011 - Robbing Peter to Pay Paul? Alinean recognized by BtoB Magazine’s as one of To. Estimate the Benefits of Windows 7 Professional Social Media ROI a Requirement for 2011 Alinean Research Reveals Best Practices to Fight F.

B2B Aware: This Week in B2B Marketing-Leadership, Mastership & Relationships

MLT Creative

WEEK OF JANUARY 16-20, 2011 This week in B2B marketing the B2B blogosphere is buzzing about mirroring leadership, mastering new innovation, and building relationships via new means. BtoB Magazine. Stay aware. We appreciate the content contributors who keep the B2B marketing community informed with your reports, thoughts and observations. It's 10 pm. Do you know where your B2B twitter message is?

The 8 Step Guide to Making your First Local Event a Massive Success

Marketo

In fact, according to BtoB Magazine*, event marketing accounts for one fifth of the marketing budget. State of Event Marketing, July 2011). Theme: We created a really strong theme to generate a buzz.

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Tom Pisello: The ROI Guy: Seeing ROI in the Cloud?

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Cloud ROI , Microsoft Windows Azure , Pisello , ROI Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

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Tom Pisello: The ROI Guy: VMware launches Realized ROI toolkit.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. CIO Priorities for 2011 Indicate Continued Frugaln.

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Tom Pisello: The ROI Guy: VMware launches new version of ROI / TCO.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Information technology , IT , ROI , Server Virtualization , TCO , Virtual Desktop , VMware 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , IP Telephony ROI , IP Telephony TCO , Pisello , ShoreTel , UC ROI , UC TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

Tom Pisello: The ROI Guy: Alinean Powers Eight More B2B Assessment.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. CIO Priorities for 2011 Indicate Continued Frugaln.

Tom Pisello: The ROI Guy: Microsoft Virtualization with Hyper-V.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Microsoft , ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: How TCO is a common sense sales and.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Gartner , Green IT , Information technology , IT , Kirwin , ROI , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

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Tom Pisello: The ROI Guy: Hard and Soft ROI - The differences and.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. CIO Priorities for 2011 Indicate Continued Frugaln.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Alinean recognized by BtoB Magazine’s as one of To.

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Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. CIO Priorities for 2011 Indicate Continued Frugaln.

Tom Pisello: The ROI Guy: The Business Value of Server Virtualization

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: ROI , Server Virtualization , TCO 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

Tom Pisello: The ROI Guy: The IT Hierarchy of Needs: Categorizing.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. CIO Priorities for 2011 Indicate Continued Frugaln.

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , B2b marketing , content marketing , Custom Content Marketing , Marketing Spending , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

Tom Pisello: The ROI Guy: Risk-Adjusted ROI Defined

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Frugalnomics , Pisello , Risk Adjusted ROI , ROI Analysis , ROI tools 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

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Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , b2b selling , Frugalnomics , IDC , Pisello , Sales Enablement , Sales Tools , SiriusDecisions , Value Selling 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

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Tom Pisello: The ROI Guy: Forrester announces Sales Enablement.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Forrester , Frugalnomics , Pisello , Sales Enablement , Value Selling 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.