Remove attitudes
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The Business Case For Data Privacy

The Customer

In 2011 a French start-up developed technology designed to collect geolocation data on smartphones and transfer the data onto a mobile marketing platform to support retailers’ “drive to store” strategy and help them assess the impact of marketing investments for in-shop visits. This article originally appeared in CWT.

Privacy 94
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The Psychology of Teams: 9 Lessons on How Happy, Efficient Teams Really Work

Hubspot

I researched a bit into some of the psychology and underpinnings of the most efficient, most happy team setups. Part of running an efficient, happy team is placing leadership around it that is action-based. Use positive language and have a positive attitude. 9) How much do you think about an efficient, happy team?

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Marketing Hierarchy of Needs: Achieving Marketing Efficiency and Effectiveness

The ROI Guy

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

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B2B Aware: Last Week in B2B Marketing - Super Tactics

MLT Creative

More than a third of deal cycles lasted one to three months in 2011, while cycles of less than a month made up 15% of all deals. A cross-channel marketing strategy can effectively break down company silos and efficiently align strategy, tactics and metrics, writes Ron Person. MarketingSherpa.

Tactics 40
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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

Husband-and-wife team Chris and Sharon Pastore of Havertown, PA founded Main Line Family Law Center, LLC in 2011 to provide painless legal assistance for couples going through separation and divorce. Main Line Family Law Center, LLC Earns National Media Attention With Keyword Strategy. What''s your favorite underdog marketing story?

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After Dream Season, Warriors’ Rick Welts to Share Title Story at Dreamforce

LeanData

Dreamforce is all about finding things that are applicable in your business that will help you become more efficient. When Joe Lacob and Peter Guber purchased the team in 2011, they made it clear the Warriors needed a top-to-bottom rebuild. The Warriors’ story is a rags-to-riches tale.

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After Dream Season, Warriors’ Rick Welts to Share Title Story at Dreamforce

LeanData

Dreamforce is all about finding things that are applicable in your business that will help you become more efficient. When Joe Lacob and Peter Guber purchased the team in 2011, they made it clear the Warriors needed a top-to-bottom rebuild. The Warriors’ story is a rags-to-riches tale.