2010 Marketo Paper Tagging 
Ambal's Amusings
FEBRUARY 4, 2010
We asked Jonathan Kantor "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog.
Ambal's Amusings
FEBRUARY 20, 2010
Our expert contributors to ClickPredictions 2010 eBook are giving away many exciting and wonderful prizes this week. Win eBook version of Jonathan Kantor's new book Crafting White Paper 2.0. Winner can e-mail Gordon a white paper to review, or ask questions about a white paper project they're considering or working on.
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Ambal's Amusings
FEBRUARY 3, 2010
We asked Gordon Graham "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Gordon Graham is That White Paper Guy , an award-winning writer who helps B2B technology firms tell their stories with crisp, compelling white papers. That White Paper Guy.
Ambal's Amusings
FEBRUARY 5, 2010
We asked Michael Stelzner "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Michael Stelzner is author of the book Writing White Papers , founder of SocialMediaExaminer.com and an organizer of summits such as Social Media Success Summit and Copywriting Success Summit.
Ambal's Amusings
MAY 12, 2010
We asked Stephanie Tilton "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Stephanie Tilton is a seasoned white paper and case study writer who helps B2B companies advance the sales cycle by engaging prospects and customers. Stephanie Tilton.
Ambal's Amusings
FEBRUARY 18, 2010
We asked Britton Manasco "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Britton Manasco helps firms become thought leaders and trusted authorities through value-rich content such as white papers, success stories and executive presentations. Over to you.
Customer Experience Matrix
SEPTEMBER 1, 2010
This paper contains step-by-step instructions for building a business case and even a link to a slide deck you can use as a template. Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. If anyone else cares to expand on this list, even better.
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