Metadata

DECEMBER 3, 2020

But if you take a step back, the learnings I have from being a few years at Drift with DG is that most B2B SaaS companies, the marketing is not creating any value. But the marketing team is not creating extra value. But the marketing was creating the value, especially early on. And they create the value there.

Paid Content 52

Paid Content B2B B2B Thought Leadership Top of Funnel 52

Online Marketing Institute

JANUARY 4, 2011

By Cameron Chapman on Oct 8, 2010 11 Comments Share Tweet Share A winning corporate blog can bring new traffic to your website and added attention to your company. It adds value to new and existing customers, and can make you stand out from your competitors. Reply Kelly Oct 13, 2010 at 4:37 pm OKCupid’s data blog is amazing.

Work Management 40

Work Management Blogger Marketing Management Custom Publishing 40

Convert

MARCH 21, 2023

Heatmaps are a way to visualize data values with colors. Typically, higher values are red and lower values are violet. In data visualization, it’s used in various ways to quickly grasp the intensity of a data value in comparison with other values. Hotness represents a higher data value. What Are Heatmaps?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Convert

JANUARY 31, 2022

There are examples of A/B testing in marketing that turned out successful and helped businesses increase their conversion rates. These examples can be a springboard for your own conversion rate optimization journey — something to trigger a train of thoughts that’ll lead you closer to your winning hypothesis.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

Lenny's Newsletter

AUGUST 8, 2023

Most startups fail not because the idea isn’t good but because the market for the solution is just too small. Ingredient 2: The market is underserved Existing solutions need to be doing a subpar job of solving the problem. What would they rate your solution? Then build a solution.

Startups 52

Startups Work Management CPO Enterprise Management 52

Online Marketing Institute

NOVEMBER 4, 2010

The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns. Regus , a global provider of workplace solutions, recently experimented with using social media for lead generation.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Litmus

SEPTEMBER 25, 2023

It’s not too late to learn how to achieve a 100% conversion rate, discover copy strategies you can steal, create the best B2B lifecycle marketing plan, and so much more! She shared one of her biggest wins—a 100% conversion rate with her client Workamajig—and then told the story of just how exactly she accomplished this legendary win.

Marketing AI 99

Marketing AI VALS Top of Funnel Work Management 99

Convince & Convert

SEPTEMBER 20, 2010

August 12th, 2010 |Written By: Jay Baer | View Comments Tweet We built our own Frankenstein. I wasn’t a follower of the brand, but there was obvious value in the fact that they had a Twitter presence and responded to my concerns better than the customer service rep. If nothing else, you’re part of the conversation.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Metadata

JULY 26, 2021

A hungry audience : They’ve been identifying challenges they didn’t previously know they had from the content you’ve shared, and are starting to swarm the hive for new solutions by showing higher intent scores and interacting with your sales team. What about it is like other solutions? What about it is better?

Work Management 52

Work Management Marketing Management Budget Programs Software 52

Convince & Convert

SEPTEMBER 20, 2010

May 6th, 2010 |Written By: Jay Baer | View Comments Tweet Does this sound familiar? Social media adoption is happening at an extraordinary rate, and I believe every company will have some sort of social media presence within the next 24 months. This is an adoption rate far steeper than it was for websites.

Social Media 161

Social Media Media Webinar Metrics Marketing & Strategy 161