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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

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B2B Lead Generation Blog: Online Lead Generation and Management Strategies that Get Results

markempa

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

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B2B Lead Generation Blog: Webinar: A Multimodal approach to Lead Nurturing for Complex Sales

markempa

« Podcast: Marketing and Sales for Big Complex Selling (pt 3) | Main | White Papers and Lead Generation, Key for BtoB Marketers » Webinar: A Multimodal approach to Lead Nurturing for Complex Sales Join me for a complimentary webinar hosted by the American Marketing Association and sponsored by WebEx.

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. I met Paul as a fellow presenter at MarketingSherpas Demand Generation Summit and I loved his presentation on podcasting. Paul also writes the insightful Buzz Marketing for Technology Blog.

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B2B Lead Generation Blog: How Lead Nurturing Improves Lead Generation ROI

markempa

Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Lead Generation Summit Notes

markempa

Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing"). Heres an interesting tidbit, apparently many of the presenters at the summit were not saying "lead generation" (or even just "marketing").

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B2B Lead Generation Blog: Marketing to Small-Medium Businesses Via IT Consultants & Resellers

markempa

Here are just a few of the Marketing Tips in the article: Give them "meaty" marketing messages Teleprospecting works - if its done well Invite consultants to demos at trade shows Webinars are key for consultants and VARs Heres a few points that arent in the article: Resellers and IT consultants are unique - treat them that way.