Anything Goes Marketing

DECEMBER 21, 2009

2009 has been a long year but as I reflect back on my many conversations, I've created a top 5 list of items to avoid in 2010: 1. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. This concept needs to be at the forefront of your planning in 2010.

Work Management 100

Work Management Marketing Automation Services Marketing Management Planning 100

The Point

AUGUST 18, 2014

Research has long suggested that the majority of leads generated by trade shows never receive follow-up by company representatives. A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show.

Trade Show 100

Trade Show Campaigns Tips Lead Nurturing 100

Tony Zambito

MAY 5, 2011

  It is very easy in today’s multi-media blast we receive daily on social media to think of the word social in terms of just the social technology platforms.    How fast things change – there are now more social networking users than email users (Morgan Stanley, 2010). . 

Buy 100

Buy Buyer Personas B2B Lock-In 100

Marketing Insider Group

AUGUST 12, 2010

We discussed the great lead quality vs. lead quantity debate. Contacts from companies that are qualified as leads but not yet passed to sales can end up landing in the target list for an email blast or an event invitation. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

markempa

JUNE 26, 2006

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Thought Leadership 120

ANNUITAS

OCTOBER 17, 2010

The Annuitas Group: So with both sides (marketing and sales) bearing some responsibility, is this really a case of companies needing to change from a lead generation mind-set to lead management? Gaffney: Absolutely. Will executives continue to invest in automation if they think the investment will not return the value expected?

Marketing Automation Services 100

Marketing Automation Services Demand Marketing Management Web 2.0 100

Industrial Marketing Today

OCTOBER 2, 2010

The old email marketing strategy of batch and blast or spray and pray is no longer effective. Are you interested in lead generation, lead nurturing and/or building authority and brand awareness? Copyright © 2010 Tiecas, Inc. However, there’s no denying the low cost of email marketing.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60