Q&A with Greg Dolan, CEO of Keen Decision Systems
ClickZ
APRIL 10, 2020
Predictive analytics will be a key tool going forward. For years, marketers have struggled to quantify the exact ROI of their efforts, but that’s no more — modern marketers have to prioritize the bottom line above all else. Martech platforms should always be super clear about which specific pain point they’re solving.
Let's personalize your content