Best Email Marketing Tips, Tactics and Metrics of 2010

Webbiquity

It’s direct, cost-efficient, and, done properly, still an effective channel for lead generation, nurturing and sales. How can you use email marketing most effectively and avoid overloading your recipients with information?

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far)

Webbiquity

How you can use it most effectively? You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Seven Habits of Highly Effective Tweets by Smedio.

Trending Sources

78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity

Christina Warren tells b2b marketers how to use Twitter effectively, find their “social voice,&# efficiently monitor industry developments through social media, expand their influence and more in this excellent post. 10 Tips for Using Social Bookmarking Sites Effectively by Online Social Networking. 25 Characteristics of Highly Effective Social Media Campaigns by Social Media Today. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner.

Best Twitter Guides, Tips and Tools of 2010

Webbiquity

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics.

31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity

Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Actionly also includes Twitter account management and analytics tools. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars.

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Best Web Presence Optimization Guides and Tips of 2010

Webbiquity

Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites.

33 (of the) Best Marketing Strategy Guides and Insights of 2010

Webbiquity

As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal.

How to Calculate Social Marketing ROI

Paul Gillin

It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Not only was the webcast promotion more cost-effective, but it carried a predictable cost of about $1,500 per webcast, compared to the variable cost of the discount.

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Infer Introduces New Connector for Microsoft Dynamics 365 to Help Amplify Sales Effectiveness

Infer

By bringing predictive analytics and artificial intelligence (AI) into any application a company uses, Infer helps businesses fuel more intelligent, successful customer growth strategies. Founded in 2010, Infer delivers a predictive-first platform that helps companies win more customers.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Marketing is most effective at this stage, when buyers want nothing to do with salespeople. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication.

Marketing Automation Trends for 2010

LeadSloth

In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. 1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) In 2010 you’ll start to hear about marketing methods.

36 (of the) Best Facebook Guides, Stats and Rants of 2010

Webbiquity

It started 2010 with roughly 350 million users and is now on its way to 600 million. I’m still not sure that Facebook has more than one effective use for B2B marketing , but Karlie makes an interesting case. It’s hard to overstate the impact of Facebook.

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity

Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. The company’s built-from-the-ground-up monitoring tools cover more than 50,000 sources, and its database of more than one million journalists, bloggers and media sites are invaluable for connecting with the right writers and performing effective outreach.

CMO Council: CMOs and CIOs Are Not Aligned

Customer Experience Matrix

Both cited customer insight and analytics as top reasons to work together. Many more CMOs than CIOs said they had “problems or challenges implementing marketing solutions or IT projects to further marketing effectiveness” (64% of CMOs vs. 48% of CIOs).

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Best SEO Guides, Tips and Resources of 2010

Webbiquity

Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. How to optimize page Titles and improve click through rates by Web SEO Analytics. The Art and Science of SEO Site Audits [Best of SEW 2010 #10] by Search Engine Watch. ** 5 Stars.

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12 Social Media Tools for B2B Pre-Event Marketing

delicious b2bmarketing

Facebook Events Facebook doesn’t have the most elegant option for managing events, but it can be effective. You can even track your registration page in Google Analytics. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam!

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity

Doug Akin previews six new features (as of May 2010) in Facebook that enable brands to expand the functionality and engagement potential of their Facebook pages. In yet another post about keeping up with Facebook’s continual interface and function changes, Richard MacManus explains the difference between application tabs and boxes, why Facebook made this change, and how to effectively add and use tabs. Facebook SEO Ranking Factors, 2010 Study Results by aimClear.

How to Use YouTube's Analytics for B2B Marketing

Hubspot

While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. YouTube's analytics platform will also show you which of your videos engaged the viewer for the longest time.

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Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010

Webbiquity

In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010.

The Three Biggest Mistakes Companies Make with B2B Websites

delicious b2bmarketing

Related Posts: How to Find Content Ideas in Your Web Analytics Report This entry was posted in Featured2 , How-To.

FAQ 27

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

Here it is - the very best posts and the hottest topics for 2010. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) - Webbiquity , October 5, 2010. Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010. Marketing Genius Blog , May 25, 2010. How to Calculate Social Marketing ROI - Paul Gillin , June 24, 2010. Vital statistics for every B2B marketer - Earnest about B2B , March 16, 2010.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

delicious b2bmarketing

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? or something to that effect.

Beyond Buyer Profiling To Buyer Personification

Tony Zambito

Predominantly, the majority of these efforts to understand the individual buyer were taking place to improve sales effectiveness. As time progressed in the early decade of 2000 to 2010, reliance on the sales representative for product and solutions information began to diminish.

Ten social media and technology mega-trends to watch

grow - Practical Marketing Solutions

It then uses the information to analyze new business opportunities—for example, how to create the most effective promotions for specific customer segments — and to inform decisions on pricing, promotions, and shelf allocation. I just read a fascinating (and lengthy!)

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

delicious b2bmarketing

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Are you a Search Engine Watch Member? |

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5 Most Popular Industrial Marketing Blog Posts from 2010

Industrial Marketing Today

2010 has been another tough year for the industrial sector but I’m encouraged by all the good news that I’ve heard throughout the year about a modest rebound in U.S. In keeping with that spirit, here are my five most popular industrial marketing blog posts from 2010. from my Google Analytics, the number of inbound links received, retweets and other social sharing. We’re almost at the end of the year and you made it. Congratulations!

More on Marketo Financials: Despite Past Losses, Prospects Are Bright

Customer Experience Matrix

million) for 2010. Data I've collected over the years shows that Marketo had about 120 clients at the start of 2009, 325 at the start of 2010, and should end 2010 with about 800. million in 2009 and $21 million in 2010. million expected) and 2010 revenue at about 64% ($13.5

12 Lessons I’ve Learned from Writing 1,000 Blog Posts

Webbiquity

For the record: I wrote 440 posts on the Blogger-based WebMarketCentral blog between 2005 and 2010, and have now published 560 posts here on Webbiquity. For example, this roundup of guides to beautiful and effective website design is one of the most popular posts here in the last three years.

Email Critique: Adobe Webcast Invite Keeps It Simple

The Point

Using numbers in the headline, as in: “5 analytics best practices” sets the expectation that there’s something specific and tangible to gain from listening to the recording. Instead, Adobe gets right to the point and they have a more effective campaign because of it.

2010 Will Bring New Features to Demand Generation Systems

Customer Experience Matrix

Summary: the demand generation market will continue to grow in 2010, and it may attract some new, big competitors from outside the industry. What will 2010 bring? These are important marketing activities and they are a natural extension of demand generation systems, even though they require closer integration with (or replacement of ) Web content management and Web analytics. Tags: 2010 predictions demand generation marketing automation b2b marketing

What’s Up, Blog? Seven Ways to Revive a Neglected B2B Blog

MLT Creative

Studies confirm that B2B blogs with optimized content are effective at attracting prospects to corporate websites. Add keywords that are driving traffic: Take a look at your analytics. “What's up, Blog?” ” "Not much. How’re you doing?". All right." Pause. "So

How to Determine Which Social Media Site is Right for Your Business

Hubspot

Make sure you have closed loop website analytics in place to help you track the traffic, leads, and of course, sales that come from social media so that you can evaluate the results. Now go and find out which social media sites are most effective for your business!

15 best Big Data companies and why they stand out

Biznology

Only 18% of companies believe they have the skills necessary to gather and use insights effectively. Only 19% of companies are confident that their insights-gathering processes contribute directly to sales effectiveness.

Plunging into the World of Cross-Channel Analytics

VisionEdge

Organizations deploying using cross-channel analytics to understand the impact of each channel on customer behavior are trying to understand what’s really working and how to enrich customers’ experiences. What does it take to do cross channel analytics? We’re going to need skills, tools and models that go beyond web-analytics. Therefore, cross-channel analytics requires path to conversion analysis and cross-channel synergy analysis.

Is your website a top performer — or a black hole for sales and marketing?

Webbiquity

We used to analyze website effectiveness by how well it conveyed who you are as a company and how quickly and easily it informed visitors of the value you deliver to them. Guest post by Lisa Cramer.

3 Great Twitter Apps for Content Marketers

Writing on the Web

CoTweet Enterprise requires offers a full range of dynamic features for companies that are dedicated to creating a substantial presence across multiple Twitter accounts, such as solid workflow reports and advanced analytics. HootSuite has its own url shortening service, owl.ly, that provides users with analytics on all of the links that they post across their accounts. Today’s post was written by Louise Baker, freelance blogger and journalist.

?Tis the Season for Website Redesigns: 7 Lessons Learned from Redesigning Industrial Websites

Industrial Marketing Today

SEO is the single most effective way of consistently driving qualified traffic to your Website. Retrofitting SEO after a website redesign usually isn’t very effective and tends to be more expensive than doing it simultaneously with a redesign. Web analytics – no industrial website should be launched without one. Every industrial website must include some form of web analytics. At the very minimum, the free Google Analytics code should be installed on your web pages.

3 DiY SEO Mistakes to Avoid When Optimizing Industrial Websites

Industrial Marketing Today

Can DiY SEO be just as effective as hiring an outside expert? However, many of these in-house SEO practitioners did not think a lot of effort was required to conduct effective keyword research in order to produce good results from their SEO campaigns.

Best of 2009: Social Media Marketing, Part 1

Webbiquity

Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel. As the release notes, “Despite the fact that 77 percent of business technology decision-makers engage with social media on the job, most B2B marketers are not effectively using social technologies to influence the purchasing decisions of their customers.&#

PR 7

Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Google Analytics ) to the lesser-known (e.g., The 8 Habits of Highly Effective Bloggers by Copyblogger. How can you craft more compelling blog headlines? Which SEO tools should be part of every blogger’s arsenal? What characteristics do successful bloggers share? How can you get more links to your blog?