Marketing Craftmanship

APRIL 8, 2016

Collectively, fund managers may be geniuses at left-brain, quantitative skills; but often fail miserably at managing right-brain storytelling skills, or at hiring right-brain people to manage those tasks properly. There’s a reason why it’s been viewed more than 26 million times since 2009. Tell them exactly what you’re thinking.

Allocation 100

Allocation Cross-Selling Marketing Management Validation 100

Vidyard

JULY 4, 2019

WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. Taking a once-frustrating process, mobile applications that allow for photo and video claim management have increased transparency while also significantly improving operational efficiencies.

Enterprise Management 87

Enterprise Management Work Management Marketing Management Service 87

Vidyard

JULY 9, 2019

WealthSimple demonstrates this through powerful storytelling, with multiple videos generating over 1MM views on YouTube alone. Taking a once-frustrating process, mobile applications that allow for photo and video claim management have increased transparency while also significantly improving operational efficiencies.

Enterprise Management 65

Enterprise Management Work Management Marketing Management Service 65

Hubspot

DECEMBER 17, 2014

Moreover, transparency is one of the largest trustworthy attributes of any business; in a world where corporate trust has been depleting, transparency and authenticity will give you a trusting edge against your less open and honest competition. Trader Joe’s is a brand that is very good at storytelling and bringing that story to life.

Trends 28

Trends Paid Search Agency Buyer Personas Planning 28

Biznology

SEPTEMBER 13, 2021

While it may take a while for AI to replace the nuanced work of storytelling away from the communicator, it most certainly will play a more immediate role in giving communicators a bit of a head start in redefining how they prepare earnings releases. AI already is running in full gear with functions such as HR and recruiting.

Marketing AI 104

Marketing AI Enterprise Management Digital Asset Management Work Management 104

Golden Spiral

APRIL 16, 2019

By the way, I have an influencer marketing background too, so the storytelling is a whole other beast that I'd love to sink my teeth into. Angus Nelson: So, there's a couple different elements, and I think I would start first with storytelling. Her ability to connect you to vulnerability and transparency to. Look at me!

Positioning 48

Positioning Ad Building B2B Thought Leadership B2B 48

Convince & Convert

SEPTEMBER 21, 2010

includes slides and worksheet) [link to post] (THAT’S Transparency!, link] Weekly Links: August 23, 2009 | UpYourSocial [.] link] Green marketing – social media strategy and storytelling | ParkHowell.com [.] You’re a non-profit hoping to take your social media engagement to the next level?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167