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Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3

Online Marketing Institute

tools, we mean blogs and podcasts, social networks, communities, content aggregators and virtual worlds. is still low, but blogs, wikis and video sharing raised some interest. for business-to-business marketing and add an empirical perspective on the subject from Finland. Overall, web 2.0

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. They usually have a few targeted directly at B2B marketers… [link] B2B Social Media Resources [.] Case studies give us examples to learn from and situations to study. All in all, it’s a great way for most to learn.

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10 Clever Website Error Messages From Creative Companies

Hubspot

Well, back in 2009 Google created Google Wave to combine email, instant messaging, wikis, web chat, social networking, and project management. The creative cartoon, created by The Oatmeal, is how Tumblr adorably tells you their website is down. Darn Tumbeasts, eatin' up all the servers. Source: TechWorld. Google Wave.

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High Points on the Social Media Landscape

WebMarketCentral

They aren't intended to be comprehensive, but rather to identify the high points in the social media topography. Social Networking Sites where you can post your profile, promote links to your company site / blog / etc., 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7% 7 Friendster 47 1,454,029 -20.0%

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

9) Collaboration — capabilities like wikis, sales-contributed content, voting and tagging. Social networking stuff fits here too. Posted by: Jeff Paul Internet Millions | February 23, 2009 at 11:10 PM The comments to this entry are closed. Just makes it easier to manage all the stuff. Have you shopped Visitor Track yet?

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

Posted by Magdalena Georgieva on Mon, Jun 29, 2009 @ 07:40 AM COMMENTS Been searching for an answer.everyone (nearly) agrees that blogs are a great way to bring eyes to your pages. posted on Monday, June 29, 2009 at 10:02 AM by Jack Leblond Jack - thanks for the comment. Any numbers to show success of one over the other?

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