Remove sales
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how to use social media - lessons from ama digital conference

The Effective Marketer

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. the AMA Tampa Bay chapter didn’t have a blog, a wiki, or a discussion forum on their website where attendees could continue the conversation.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

Here are some online examples such as: blog posts, podcasts, vidcasts, webinars, e-books, personalized microsites, wikis, and other multimedia. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you do via the phone? 3: Positioning: How To Test, Validate, And Bring Your Idea To Market

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Where is your mobile marketing center of gravity?

Chris Koch

Could your salespeople benefit from mobile access to a sales enablement application giving them advice in the field for helping customers? Both are winners of the 2009 ITSMA Marketing Excellence Awards —the 2010 Awards deadline is June and anyone can enter).

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. In fact, one of the key goals early on in the campaign was to give sales folks a door opener with businesses they were selling. As a business owner who utilizes B@B marketing, I try to incorporate smiles with sales if you will.

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Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. There is now a baseline.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

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Rick Short Explains How to Turn Staff Into Prolific Bloggers

Online Marketing Institute

This, theoretically, delivers customer contacts on targeted topics-leading to increased sales, as well as insight into future opportunities (technologies, developments, etc.). So, I break it down to this: products and technology generate content (meaningful information) which generates (customer) contact which generates profitable sales.

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