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B2B Lead Generation Blog: Telemarketing big with Xerox

markempa

« Podcast: Marketing and Sales for Big Complex Selling (Pt 1) | Main | Podcast: Marketing and Sales for Big Complex Selling (pt 3) » Telemarketing big with Xerox Do you use the telephone as part of your multi-modal lead generation strategy? Telemarketing, as Xerox shows, is still a.

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B2B Lead Generation Blog: Telemarketing is the top lead generation tactic

markempa

The data came from over 500 campaigns from 21 industries and tracked 19 different tactics including: outbound telemarketing, direct mail, search marketing, and e-mail among others. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

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B2B Lead Generation Blog: Personal lead generation tools

markempa

« Lead generation with Podcasts | Main | Why CEOs Must Be Actively Involved in Lead Generation » Personal lead generation tools If you do lead generation (a.k.a. The article features tools that will aid sales people, entrepreneurs, and professionals with their personal lead generation efforts. " by Jeanette Borzo.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.

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B2B Lead Generation Blog: E-mail and the phone have high response rates, DMA report finds

markempa

BtoBonline:E-mail, telemarketing garner highest direct marketing response rates FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

Paul also writes the insightful Buzz Marketing for Technology Blog. How does podcasting help you communicate more directly, and more personally, with your audience? Paul also writes the insightful Buzz Marketing for Technology Blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0