Industrial Marketing Today

JUNE 3, 2010

However, they may not be good at articulating those benefits and features. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features. of Tiecas, Inc.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JUNE 8, 2010

And the way to get found by your target audience is to define your offerings in terms of solutions to their problems then build your content strategy around those problems instead of benefits and features of your products. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

MAY 14, 2010

This feature is very useful if you are serving the architectural and builder communities. Tell a story – most industrial marketing content tends to be cut-and-dried with lists of features and benefits. Privacy Policy | Site designed by AMAInteractive a div. Why not create a downloadable library on your website?

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

JULY 23, 2010

Let’s say you are a developer of custom software for the Upstream Oil & Gas industry, you probably have a page or more on your site describing the various features of your software. Privacy Policy | Site designed by AMAInteractive a div. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JULY 20, 2010

We need to develop customer-centric solutions-based marketing content instead of product-centric features and benefits marketing collateral. Privacy Policy | Site designed by AMAInteractive a div. The answer lies in shifting from traditional company product marketing to customer problem oriented marketing. All Rights Reserved.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

MAY 31, 2010

It has many built-in optimization features that are very easy to turn on and off or customize. Thesis theme has very robust built-in SEO features. Privacy Policy | Site designed by AMAInteractive a div. I highly recommend and use the Thesis Theme. You can get the Thesis Theme for WordPress from here. Thanks for the link.

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Online Marketing Institute

NOVEMBER 28, 2012

Featured Jobs. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Sign up for our news alerts, special offers & feature updates: Your Email Address. FOLIO: Update Webinar, content & service feature updates. Latest Featured Jobs. Featured Group Discussions. Privacy Policy | Contact Us.

B to B 40

B to B Paid Content Social Media CMS Development 40

Buzz Marketing for Technology

JUNE 27, 2008

Subscription Services » Reprints » Feature. New Top-Level Domains Expected in 2009. Forrester Wave: Service Desk Management Tools, Q2 2008. More White Papers » FEATURED SPONSORS. ); SPONSORED LINKS. 2008 Annual Google Communications Intelligence Report. Privacy Policy |. About CIO |.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Paid Search Agency 100

Online Marketing Institute

JULY 31, 2012

Featured Jobs. 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. Sign up for our news alerts, special offers & feature updates: Your Email Address. Featured Group Discussions. Latest Featured Jobs. Interviews and features on magazine industry topics, people, events & more. Careers Home.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Industrial Marketing Today

JULY 1, 2010

Even though B2B customers consider product features and price very important, what they are really looking for is a remarkable sales experience. The two most important factors in rating vendor performance were extensive knowledge of product/service features and overall sales experience. Copyright © 2010 Tiecas, Inc. Resources

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40