Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. How does that play into your influencer measurement or is that another category?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

APRIL 5, 2012

This episode features Lauren Teague , who handles social media for the PGA Tour. Well, I think you can translate that analogy to any number of hot content categories. I’m reading from the report : “All levels of their organizations, representing a wide selection of industries, professions, and regions.”

Social Media 114

Social Media Advertising Agencies Twitter Paid Search Agency 114

Online Marketing Institute

JUNE 30, 2009

Within the B2B industry, your website can mean everything to your potential customers. When too much marketing fluff or too many industry words are used, it is hard for others to get the gist of the product or service. I am always surprised by the number of websites I come across that are not user friendly. Use visuals.

Work Management 40

Work Management Marketing Management Marketing Automation Services B2B Marketing 40

Convince & Convert

FEBRUARY 9, 2010

But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano ) claims that bond is eroding. world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Webbiquity

JANUARY 17, 2011

5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Pam Dyer puts her own unique spin on the Pew Twitter report, noting that 55% of these Twitter users share links to news stories, with one in eight doing this at least once per day. Twitter has the fifth oldest. 75% of small businesses in the U.S.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

AUGUST 4, 2010

Almost invariably, the Chevy trucks have the sticker on the back featuring Calvin peeing on the Ford logo. But at least those customers care enough about the category and brands within it to state their preference. Haters and unhappy customers are two different categories and should be treated accordingly based on a preset policy.

Social Media 132

Social Media Media Webinar Metrics Marketing & Strategy 132

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. URLs whenever possible, and make liberal use of their “+&# feature. Helps us all in the industry! I implement bit.ly

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. URLs whenever possible, and make liberal use of their “+&# feature. Helps us all in the industry! I implement bit.ly

Social Media 40

Social Media Paid Content Tools Media 40

Online Marketing Institute

DECEMBER 13, 2010

On Facebook this month, the average user created 90 pieces of content and contributed to the more than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) 30% of corporate bloggers admit to blogging as a way to get published or featured in traditional media. collectively shared each month.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40