Convince & Convert

MAY 4, 2010

For example, an organization that would have spent $5M over ten years on a traditional ERP or CRM application (bought from an on-premise vendor) may spend $1M on a SaaS alternative such as Workday or salesforce.com. How does one easily put a value on better data management via MDM ? Great question. The ROI of many Enterprise 2.0

Social Media 117

Social Media Enterprise Management Media Webinar Metrics 117

Convince & Convert

MARCH 4, 2010

Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. I'd rank the goals of blogging – or any communication – thusly, in order of priority. link] davinabrewer Like ed ranked them below, I don't think they are exclusive.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

JUNE 17, 2010

Numbers can both have value and be deceptive. You should devote mental energy to finding or developing a metric that is: (a) meaningful in measuring your own objectives, and (b) leads you personally to actionable items for “moving your ball forward&#. The notable points are many; among the key takeaways are these: 1.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

JUNE 29, 2010

The rise and role of the “non-professional&# is another very interesting concept in the book, as an increase in participation naturally leads to an explosion in content created by people that haven’t been vetted by the traditional means of degrees, apprenticeships, or ownership of a broadcasting license.

RSS 119

RSS Paid Search Agency Advertising Agencies PR 119

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider.

Social Media 115

Social Media SEO Marketing Websites PR 115

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. HTML5 and open web standards could lead the way: [link] [link] alexanderkesler Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

APRIL 15, 2010

Sure, I pay attention to where I’m ranked in the AdAge Power 150 (a broader ranking of all marketing blogs), and I look at my search rankings, etc. And congrats on the #1 ranking! And guess what? The very blog that you’re reading came out #1. So let’s talk more about that. Thanks for the homework~!

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

FEBRUARY 24, 2010

Power, Risk & Accountability Today, I gave a presentation to LEAD San Diego, a group of Southern California business leaders. I really enjoyed your presentation at LEAD San Diego this morning. And that puts it in the unique and powerful role of being the ligament that forces intra-company cooperation like never before.

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Talk about an ad that’s chock full of truth and authenticity. Thanks for the read.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 5, 2010

Also, the screened image leads the eye towards your image at the right. link] Jacki Mieler I voted…and my choice is pulling into the lead! sara22 Hi Jay, I'm loving option 3, and it looks like it's in the lead so far. Option 3 will blend too much with the rollovers. I like number 1, except for the search box.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Building a network of supporters over time that aligns with a company’s values and actions only help protect a company in times of trouble.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

APRIL 13, 2010

Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Robert Kiyosaki awoke the inner entrepreneur in me and his book and words lead to my venture into internet marketing. Their support, open ears, and ability to lead by example. All of us have influences.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Online Marketing Institute

MARCH 13, 2011

bookmark to: Tagged as: Internet Marketing , Marketing , marketing software , salesforce.com Leave a Comment Previous post: 7 Recommendations For Improving The Customer Experience Next post: CRM Marketplace News Update 9/8 – 9/12/2008 Follow Me Online Certifications     Search & eMail Dont Miss Out On Any Posts.

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Convince & Convert

SEPTEMBER 20, 2010

You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-. Things I Don’t Want to Hear Anymore in 2010 =-. Nicely said, Esteban.-=

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully. But that requires agencies to get beyond “setting up&# a Twitter account or other one-and-done services of dubious strategic value. (If

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. Let’s also assume that you have a Facebook fan page.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MAY 11, 2010

Not drive sales revenue or create leads. If so, then you might consider social media more of a customer service/retention tool which still gives it great value. If so, then you might consider social media more of a customer service/retention tool which still gives it great value. To really do so. No… to profit.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

In fact, I believe that ultimately SM will be viewed largely as a customer retention tool, with budgets from those departments and metrics that focus on customer lifetime value and how it’s impacted by social media touches. There’s been a bit of news about it recently. Unlikely at best. Unlikely at best. Unlikely at best.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

JUNE 22, 2010

Or, will we have to wait for the prevalence of these skills among the ranks to occur through turnover and attrition? The company has to believe that it’s inherently a positive for your company to get involved, from the CEO on down, and that’s a lesson that only you can teach, however long it takes.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Convince & Convert

JULY 14, 2010

While it can drive immediate sales in some cases, thats not the primarily value it offers. I think it makes a lot of sense to set up metrics that somehow can correlate with an organization's mission, values, and vision — so thanks for that full nugget of wisdom in this post! link] membershipjedi Yes Yael and thank you!

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

AUGUST 18, 2010

The questions in the post (if answered ) also allows a firm to demonstrate value to clients and convince them to jump on the social media platform. Building value with education basics, simple strategy ideas and social media policies has been a key factor in my company winning new accounts. What do you think? Nice share. Probably not.

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 130

Social Media Media Paid Search Agency CAN-SPAM 130

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. So while I definitely measure it and use it to rank I try not to rely on it to heavily. The value proposition the five monitoring tools you listed fail to provide is usefulness relevance. Total oversight on my part.

Social Media 158

Social Media Media Paid Content Work Management 158

Online Marketing Institute

JULY 31, 2012

Lead Generation. 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2010 Eddie and Ozzie Awards Call for Entries OPEN! 2008 FOLIO Award Winners. 2009 Eddie and Ozzie Awards Winners. CRM Systems. Reader Service and Lead Generation. eMedia & Technology. M&A and Finance. White Papers. Video Center.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

JUNE 11, 2010

link] Amber Naslund Looks like Real Time Revolution is in the lead for book titles…what's your take? link] Daniel Beatty RT @AmberCadabra: Looks like Real Time Revolution is in the lead for book titles…what's your take? Brian Shaler Oh, even better! “It's About Damn Time for Real-Time&# !

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

B2B Marketing Zone Posts

NOVEMBER 2, 2010

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. How do you PROVE the value of Twitter? in the 1960s. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JUNE 15, 2010

Companies should follow, not lead, their customers across the social Web. If you have a contact us form, an online lead generation form, an email newsletter sign-up, or a shopping cart, why are you still only asking for name, address, and email address? This is a social address book, and social CRM application at each extreme.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Twitter for B2B Marketing - MI6 Marketing Agency , November 18, 2010 Author: Chris Herbert. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

AUGUST 31, 2010

August 31st, 2010 |Written By: Jay Baer | View Comments Tweet Mitch Joel , whose blog and work I greatly admire, wrote a very interesting blog post recently that bemoaned the lack of conversation in social media. I think that is what leads to comment-less blogs and promotional updates. They ultimately want sales. . SO superficial.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. And it’s about behavior that leads to dollars. If anything this degrades their worth to you.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

JULY 13, 2010

Here’s how to start: Instead of compartmentalizing your digital champions, turn them into teachers: They can still lead projects, but make sure they are rewarded by their ability to help others achieve digital breakthroughs. And when it’s your turn to lead, remember that united we stand, divided we fall. Just get started.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

SEPTEMBER 1, 2010

Once they gain a foothold, more seasoned people start to climb aboard and realize that, even if they can’t hold their promise of “get-rich-quick&# or “change the world forever&# , they still have lots of value and deserve to be implemented for the long term. Isn’t that where engagement leads? You nailed it.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 8, 2010

Now I don’t mean that in the negative, “suck the life out of you” way. I mean it in a 2010, gothic cool sort-of-way in which vampires are smart, sexy, bankable characters who can’t be killed and are making boatloads of cash for the people who channel them into books, TV shows & movies. March 2009. October 2009.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Social Sign On is a subset of Social CRM’s 5Ms, read the report to understand the greater strategy required.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

APRIL 8, 2010

Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. Just kidding… I can see the value of it but the lack of OSX and a webcam really turned me off. After a few days of messing around with it, the iPad reminds me very much of that remote control with a cord.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138