Writing on the Web

NOVEMBER 11, 2011

In 2007, $12 billion. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Market research : in 2005 corporations spent more than $7.3 billion in US alone.

Trigger Marketing 100

Trigger Marketing Loyalty Focus Group Tagging 100

Buzz Marketing for Technology

JULY 7, 2008

On June 24th, 2008, Bev said: Too many companies see the social side of a product as just another focus group - the communication is one way from the community to the company with little coming back from the company. December 2007. November 2007. October 2007. September 2007. August 2007. April 2007.

Social Media 100

Social Media Communities Wiki Work Management 100

Writing on the Web

OCTOBER 21, 2010

In 2007, $12 billion. Companies and brands are gathering the wrong information, because consumer surveys and focus groups can only report back what they consciously experience …and it’s falsified by biases and flaws. Market research : in 2005 corporations spent more than $7.3 billion in US alone.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Content Standard

APRIL 9, 2018

Cavemen , a 30-minute family sitcom ordered by ABC, aired on televisions around the US in October of 2007. Advertising professionals get some limited metrics on the performance of their broadcast spots, and these metrics are further informed by tactics like focus groups. It was then promptly cancelled the following month.

Brand Identity 88

Brand Identity Branding Top of Funnel Content Marketing 88

Hubspot

OCTOBER 2, 2019

After extensive market research, including focus groups and analyzing the data, you've noticed something startling -- your customers (or competitors) aren't who you thought they were. If you're on the fence, you can hold focus groups to see if the slogan is really resonating. Reestablish your brand's audience and market.

Guidelines 101

Guidelines Paid Search Agency Work Management Marketing Management 101

Hubspot

AUGUST 20, 2018

A 2007 study revealed that feelings of empathy lead to altruism and the motivation to act on behalf of others. Another method of manually analyzing audience feedback is holding a focus group. When someone is happy, we tend to mirror that emotion, which leads us to share any content that made us smile in the first place.

Paid Search Agency 78

Paid Search Agency Viral Marketing Marketing & Strategy Loyalty 78

Convert

MAY 31, 2022

Here’s 10 ways you can conduct VoC research: In-depth customer interviews Customer surveys Social media listening Sales calls Customer reviews NPS Focus groups Feedback forms Insights from sales, support and CSMs Customer behavior mapping. Collecting VoC Data. Categorizing VoC Data. Personalized CTAs convert 202% better [ HubSpot ].

Product 52

Product Best Practices Work Management Paid Search Agency 52