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Why Modern Businesses are Turning to Television Streaming Platforms

Valasys

Gone are the days when families would gather around the television at a specific time to catch their favorite shows. Now, streaming platforms allow us to watch what we want, when we want, with just a few clicks. This evolution in viewer habits is creating exciting opportunities for businesses looking to advertise.

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CTV is where the viewers go and advertisers should follow

ClickZ

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Linear television that millennials and Gen Z’ers take for granted (and oftentimes smirk at) was revolutionary at the time. This is one of the reasons why CTV threatens its predecessor.

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When Will Content Marketing Count as Prestige Art?

Contently

The business world is following their example. For years, the tech company quietly made deals to seed images of iPhones and Macbooks in popular television, but Fox has been running a message at the end of TV episodes featuring Apple products that cites “promotional consideration sponsored by Apple.”

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eSports and the Elusive Millennial Male Audience: A History

Content Standard

Not only do you have to find them across many social and content platforms, but you also need to come across as authentic. Not only do you have to find them across many social and content platforms, but you also need to come across as authentic. The tide has, mostly, turned on the image of a gamer. Welcome to Competitive Gaming.

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Pressure

Content Standard

The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Backstory. Somehow, the nation had climbed out of what felt like the pits of hell.

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Can B2C Marketing Succeed on LinkedIn?

Hubspot

The unique user base of professionals and students makes the social networking service a hub for business and networking. The unique user base of professionals and students makes the social networking service a hub for business and networking. Using LinkedIn for B2B marketing is a popular choice because of the platform's unique reach.

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Online Advertising: Everything You Need to Know in 2018

Hubspot

Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Let’s read on to dive deeper into modern online advertising and learn the capabilities of the most effective advertising channels on the internet today. Paid Search Advertising.