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No Leads from Social Media? No Excuses.

The Point

In a recent post , the folks over at Silicon Angle applied their usual insightful analysis to the results of an industry survey by marketing automation company Pardot , a survey that reports fully 42 percent of respondents (all B2B Marketers) have failed to generate any leads from their social media campaigns. Good luck with that.

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter.

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Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. Leveraging social media to help maintain mindshare, keep prospects informed. Next, iDirect sought out a partner to provide strategic counsel and advice on best practices.

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Marketing Features in Salesforce.com Winter 10

Adobe Experience Cloud Blog

Once again Salesforce.com has delivered a great set of new features for Marketers in the Winter 10 release. This is more relevant than ever since marketers may wish to use Salesforce.com to track events like seminars that may have a registration fee. Want to know more about this release and everything else Salesforce.com ?

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Social media is only one part of your B2B inbound marketing engine. Is it time for a tune-up?

MLT Creative

Although social media marketing continues to be a hot topic among B2B marketing professionals, a surprising number of B2B companies are in one of these categories: Not planning to start. No matter what level you’re at in your use of social media, there’s always more to learn. Late to get started.

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PowerViews with Andrew Gaffney: Tipping Points & Differentiators

ViewPoint

Asked about whether Salesforce.com may make an acquisition, he notes they do play nicely with several marketing automation providers, and an argument could be made that they are purposely staying out. Prioritizing New Media: Start with What the Buyer Needs, Wants & Looks Like. DemandGen Report on Twitter: @DG_Report.

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Applications such as Salesforce.com already let sales staff keep track of existing customers or potential customers, but Demandbase Stream falls into a newer category of tools designed to help them find new customers in the first place. But Longo says that Demandbase does a better job of integrating relevant data. ERP Internet Cust.