Sprout Social

NOVEMBER 18, 2016

However, in order to accurately measure social ROI, you need to first identify the data and compile presentable reports with digestible social media metrics. Communicating the ROI of social to your boss can be challenge. — Val Vesa (@adspedia) November 16, 2016. For all, I'd want to know how each is trending and why.

VALS 69

VALS Click Rate Social Media Comparison 69

Hubspot

MARCH 17, 2015

When Val Fox, a director in Bentley University ''s marketing and communication department, wanted to implement Hubspot for their PreparedU program, one of the first things she had to do was “sell people internally” on the idea. We talked with Val and she walked us through three tips for creating internal buy-in. 1) Communicate Openly.

VALS 28

VALS Education Inbound Marketing Buy 28

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Content Standard

OCTOBER 22, 2015

But that type of ROI is harder to sell to money-minded management. Take Val Swisher’s advice, founder and CEO of Content Rules: “The only way to sell anything to management is through ROI. Marketers understand the value that content can bring in terms of awareness, brand associations, and consumer loyalty.

Trust Marketing 40

Trust Marketing Buy VALS Content Marketing 40

ConvertKit

NOVEMBER 20, 2020

Email marketing has a proven high ROI. And the ROI of email is four times higher than any other marketing channel! For more ideas on providing value, check out this article by email marketing expert and ConvertKit contributor, Val Geisler: “ How to Grow Your Email List Like a SaaS Company.”. Clean your list.

Opt-out 135

Opt-out Opt-in Landing Pages Work Management 135

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40