Marketing Insider Group

JUNE 30, 2020

As a business, you’re always looking for ways to sell your products or services. Content marketing is a great way to do so: When you generate informative, useful, and interesting content for your audience, you can also directly or indirectly sell your products or services to them. Let’s see how. finding better ways to repurpose content (57%).

Work Management 362

Work Management B2B Marketing Marketing Management Content Marketing 362

Hinge Marketing

MARCH 12, 2020

Successful B2B and professional services firms navigate complex business needs and extended sales cycles. A website should be a powerful and silent partner in a firm’s business development process, their recruiting program and even their service or solution delivery. Let’s get started. A Professional Services Website that Works.

Marketing Automation Services 121

Marketing Automation Services Design Marketing Websites Service 121

Convince & Convert

AUGUST 10, 2010

McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. We know that a grizzly bear has a marked impact on its surroundings, and can change behavior in ways that even the fiercest badger cannot.

Paid Content 134

Paid Content CRM Paid Search Agency Social Media 134

Content Marketing Institute

APRIL 12, 2018

shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Making it a success is another. Andy Crestodina, speaker, blogger, etc., Our marketing was immature ,” Will says. Meanwhile, their competitors had become, as Will describes, “very visible, very good at this. They’re out on the digital space.

Paid Content 107

Paid Content Webinar Metrics Brand Identity Branding 107

Marketing Insider Group

JULY 1, 2020

This is not true for most marketing programs. Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Convince & Convert

SEPTEMBER 21, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Referral Rock

OCTOBER 30, 2019

What makes a good marketer? You might be thinking. Maybe it’s creativity or the ability to write catchy slogans and compelling hooks. Perhaps, they can multitask, while being a jack of all trades. Or maybe it’s the ability to be able to connect with their audience on a more personal level. Which are all correct.

Marketing Automation Services 69

Marketing Automation Services Budget Programs Work Management Marketing Management 69

Online Marketing Institute

OCTOBER 31, 2010

I don’t feel the need to experiment with every new piece of software that emerges from its chrysalis, but I do feel a responsibility to you and my clients to have some idea of what’s out there and what’s worthwhile. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use.

Social Media 40

Social Media Paid Content Tools Media 40

SnapApp

JULY 7, 2017

A colossal waste of time and resources spent trying to sell to prospects that have no real need, or desire to buy from you. 61% of B2B marketers send all leads directly to sales; however, only 27% of those leads will be qualified (MarketingSherpa). The result? Bottom line: it’s a numbers game. And, in this case, “more isn’t merrier”.

Sales Qualified Leads 118

Sales Qualified Leads Top of Funnel High Quality Lead Paid Content 118