eTrigue

FEBRUARY 23, 2022

Product led, new markets, and sales and marketing noise make it even harder to get and keep new customers. You cannot address this danger and opportunity without partner help – as sales alone cannot scale to cover your market/s. Ad-hoc go to market campaigns, with a limited resources to scale with partners.

Advertising Agencies 78

Advertising Agencies Marketing Automation Services Lead Ranking Vendors 78

6sense

JANUARY 14, 2022

We made some noise about this announcement over in our Newsroom last week, but wanted to make sure it got some love here on the 6sense blog, too. Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. Sales Strategy. Marketing Strategy. Offering Strategy.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Sana Commerce

MARCH 4, 2022

It is customer-centric: whether customers prefer digital self-serve options, remote communication with sales reps or in-person interactions, an omnichannel approach enables customers to choose how they receive service. Throughout the 2010s, we saw an expansion of channels into social media and chat platforms. Learn more.

Forrester 52

Forrester Barriers B2B Sales Work Management 52

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. In this blog, we will explore the impact of data silos on B2B decision-making and discuss strategies to overcome them. This duplication of efforts wastes valuable time and resources.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

ClearVoice

APRIL 10, 2023

At a glance, there are no million click searches, no natural content funnel, and no magic conversion formula (“thanks for reading the blog, please sign a six figure contract” doesn’t exactly work.) Whether you’re looking to speed up the sales cycle, find new audiences, or warm leads more effectively, a content marketing strategy can help.

Statistics 52

Statistics Top of Funnel B2B Thought Leadership B2B Marketing 52

SpotMe Blog

MAY 17, 2023

And keeping HCP engagement high at the thousands of global events your pharmaceutical company runs every year is becoming ever more challenging. Create a strong KOL engagement plan to help you get the best KOLs at your pharmaceutical meetings and events. #6 We are creating a pharma meeting planning checklist.

Planning 59

Planning Enterprise Management Work Management Marketing Management 59

NetLine

NOVEMBER 30, 2023

Intent data is an essential part of sales enablement. But with the volume of content online continuing to increase, how exactly should B2B marketers highlight the right content for sales teams to use at the right time? After that, make sure you ask your sales team. Naturally, marketing has a key role to play, too.

B2B Sales 52

B2B Sales Intent B2B Marketing Digital Asset Management 52