Salesforce Marketing Cloud

FEBRUARY 2, 2022

Three things in particular would help marketers rev up their innovation strategies: access to the right metrics easily connecting data sources together to accurately engage across channels unlocking data across their ecosystem, including silos between teams, amid changing industry privacy rules. Watch the demo to learn more.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Valasys

JUNE 4, 2024

Data Privacy and Compliance: Adhere to data privacy regulations such as GDPR and CCPA by implementing robust consent mechanisms, data protection measures, and transparent disclosure practices. Prioritize user privacy and consent management to build trust with your audience and avoid regulatory penalties.

Ad Exchange 40

Ad Exchange Paid Search Agency Allocation Ads 40

Outbrain

DECEMBER 15, 2021

We expect topics on identity, privacy and compliance to feature heavily on publisher to-do lists in a few key ways: Exploring alternate identifiers: The industry looks to innovate to find the right balance between improved anonymity for users and better personalization for advertisers to prove ROAS. Growing impact of Web Vitals.

Advertorials 29

Advertorials Advertising Agencies ROAS Privacy 29

Salesforce Marketing Cloud

MAY 29, 2024

Since the data all came from direct interactions, none of it’s compromised by evolving privacy regulations or third party depreciation. That’s the privacy and responsibility side of the coin taken care of, but how about the optimization side? This will help you improve return on ad spend (ROAS) and inform future campaign planning.

Paid Content 126

Paid Content Marketing AI Sales Management Lead Ranking 126

Convert

NOVEMBER 8, 2022

With ad blockers, huge privacy shifts, tough competition, etc., Then, when Apple released its privacy updates in iOS 14.5, Overall, the entire analytics space is messy and looking for better solutions—ones that are privacy compliant and aligned with the way people actually shop—is proving to be a real headache. Intent rules all.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

QuanticMind

OCTOBER 24, 2017

Here’s how this was done: Google’s o2o tools include store visits metrics, which track: Location history – Managed by first party opt-in to preserve privacy. A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS).

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Single Grain

JULY 9, 2021

Related Content: * 54 Alternative Ad Networks to Open Up New Channels of Growth in 2021 * Google Privacy Sandbox: What's It Mean for the Future of Targeted Ads? Ecommerce Advertising Strategy: How We Doubled PPC Sales for ThinSlim Foods (with a 3X+ ROAS). Headlines : Use the same rules mentioned for images.

Traffic 134

Traffic Acquisitions Advertisements Advertising 134