Litmus

MAY 24, 2022

What’s trending in the world of email in 2022 so far? Read on to dive into trends in email marketing that we’ve seen (and what we think is here to stay). Trends in email marketing. Here are some of the trends in email we’re seeing in today’s landscape: Privacy-proofing. Privacy-proofing. See the trends.

Email Marketing 119

Email Marketing Trends Paid Search Agency Privacy 119

Litmus

DECEMBER 7, 2022

“We’ll see more email marketing teams taking on other channels, managing and reporting on SMS and push, especially in a mobile-first world. Whether that is done via email, SMS, push, social, in-app, doesn’t matter.” The post 10 Email Marketing Trend Predictions from the Experts appeared first on Litmus.

Email Marketing 91

Email Marketing Trends Planning Paid Search Agency 91

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

Webinar Metrics 103

Webinar Metrics Privacy Protection Analytics Privacy 103

Scoop.it

JANUARY 24, 2023

Let’s see actionable tips to keep up with the upcoming new trends. Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. Switch to click-through rate from the open rate With the launch of Apple’s MPP, your customers using iOS 15 will be able to hide their IP address.

Planning 82

Planning ROI Paid Search Agency Marketing & Strategy 82

Outgrow

JUNE 15, 2022

Email Marketing Trends That Businesses Should Take Stock of in 2022. That said, let’s take a look at some email marketing trends which we feel will call the shots within the email landscape this year. Greater Focus on Privacy. Here’s an email from Hover that conveys their respect for their subscriber’s privacy. .

Email Marketing 98

Email Marketing Trends Outgrow Budget Programs 98

Martech

MARCH 30, 2022

The open rate, for example, has been a popular success metric ever since we learned how to use it back in the early days of HTML email. But it’s a flawed and unreliable metric, especially now that Apple’s Mail Privacy Protection feature masks a campaign’s true open rate.

Multivariate analysis 108

Multivariate analysis Landing Pages Click Rate Ideal Customer Profiles 108

Single Grain

AUGUST 7, 2023

This includes not only mobile advertising, but also other strategies such as: SMS Marketing : Sending promotional text messages to customers. while mobile marketing includes various methods like SMS, location-based services, app marketing, and more. has several laws, such as COPPA (Children’s Online Privacy Protection Act).

Mobile Advertising 52

Mobile Advertising Paid Content ROAS Advertising Agencies 52