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The Big Myth About Buyer’s Journey in the Digital Age

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Some will pitch the technology, others will go strong on pricing, some will focus on dissing competitors… it never changes. Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”.

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A Primer on Sales Competitive Battle Cards

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– site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”.

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Trending Sources

Reinventing Marketing at GE

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Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process.

Marketing Automation Catching On Fire

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The Rise of the Content Marketer « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog.

Upcoming Marketing Conferences « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Upcoming Marketing Conferences It’s February already and you keep thinking “what the heck happened to January&# ? You’re note alone. A few good events have come and gone, like the Digital Marketing Forum , MarketingSherpa’s Email Marketing Summit , and the Email Evolution Conference and I completely missed them.

Getting the most out of conferences and events « The Effective.

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Email Design Review Gallery « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Email Design Review Gallery Are you tired of what your marketing emails look like? Are you in search of inspiration? Or just want to see what’s out there?

How Everybody Wins with HubSpot's Funding « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Everybody Wins with HubSpot’s Funding As everyone in the marketing industry surely knows by now, HubSpot raised $32 million in additional funding.

Making the Most of Your Webinars

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On24 is not the lowest priced one on the market (Adobe Connect, WebEx, and GoToWebinar all charge less for webinars), but this should be easy enough for you to calculate for your specific situation.

WordPress Plugins for Marketers

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The Fun Theory: How to Change Behavior

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Fun Theory: How to Change Behavior How do you change people’s behavior?

Webinar Presentations That Suck « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Webinar Presentations That Suck You are not even 3 minutes into the webinar and you know it: The presentation will suck.

The Challenges in Adoption of Marketing Technology « The Effective.

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Those solutions that praise themselves for being the all encompassing [fill in the blank] for marketing may be surprised to find out that they are losing deals to lesser competitors simply because of pricing, but that’s not all they should focus on.

What Makes a Great Creative Brief? « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Makes a Great Creative Brief? A similar question was posted on Quora and elicited a number of different but very interesting responses. It just goes to show that there is still a lot of controversy when it comes to creative briefs in marketing. If you come from the agency side, you are used to a certain format.

Marketing Charts and Trends « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Charts and Trends With an impressive collection of charts, HubSpot released The Marketing Data Box. Get it for free either in PDF or PPT format.

The Science of Email Marketing « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Science of Email Marketing I just attended “The Science of Email Marketing&# online webinar, hosted by HubSpot and presented by social media scientist Dan Zarrella.

Marketing Automation Monday is Here!

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Automation Monday is Here!

Marketing By Objectives « The Effective Marketer

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B2B Marketers Hold Off on Killing Traditional Media

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B2B Marketing Summit Shows Old Problems Persist

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RSS 2

Making Website Reviews Easy

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Making Website Reviews Easy The website is a few years old, there are some inconsistencies in font and the colors don’t match all that well.

Flip the Funnel Book Review « The Effective Marketer

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How Success is Misunderstood

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How Success is Misunderstood How do you define success? Number of leads generated? Amount of sales or deals closed?

Web Prototyping With PowerPoint « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Web Prototyping With PowerPoint Website re-designs are a common project on the hands of marketers at companies of all sizes.

The Opposite of Advertising « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo?

The Ghost Blogging Debate Done Right

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Ghost Blogging Debate Done Right If there is a discussion that will never die is the Ghost Blogging debate.

Marketing Content That Sells

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Marketing Content That Sells When talking with lead nurturing and marketing automation vendors they all make it seem very easy.

How to Fail at Social Media

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking How to Fail at Social Media The challenge of keeping up with the competition in the social media space is not new.

Mapping the Social Media Landscape

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Mapping the Social Media Landscape Infographics, according to Wikipedia are “graphic visual representations of information, data, or knowledge&#.

Best Companies Don't Need Marketing

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What Trigonometry Has to Do With Marketing?

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Trigonometry Has to Do With Marketing? A recent post by Chris Brogan talking about Typing Classes reminded me of my own experience.

Explaining Social Media

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Explaining Social Media If you need to explain what social media is and the impact it can have in your company or industry, the slideshow below might help.

What Type of Marketer Are You?

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Taming Your Brand Mascot From Tony The Tiger, Trix Rabbit and Energizer Bunny to Ronald McDonald and even John McCain (?!)

B2B Email Design – Gallery 2 « The Effective Marketer

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The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking B2B Email Design – Gallery 2 Last week I started an email design gallery containing a series of HTML emails I received.

The Danger of Email Marketing Benchmarks « The Effective Marketer

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What Are Your Brand Touchpoints?

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Price change letters/ renewal notices. A nice post by Nick Westergaard on the “ 12 Most Underutilized Brand Touchpoints “ talks about the stuff many people relegate to second plan when thinking about their company’s brand. You have your logo, your tagline, your website… but how about product packaging, brochures, and holiday cards? Yup, holiday cards deserve some branding love too.

The Blogger’s Guide to Online Marketing

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But there is still a lot of confusion around developing products that people want, selling them the right way, for the right price, and to the right group of people. Note: This is a guest post by Lior Levin. See Lior’s bio at the end. The Blogger’s Guide to Online Marketing is one of ProBlogger ’s newest ebooks, written by the Web Marketing Ninja. ProbBlogger was started by Darren Rowse, who wrote the most popular of the ProBlogger products, 31 Days to Build a Better Blog.

The Networker's Dream

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Reply Daniel Kuperman says: November 5, 2009 at 8:49 am @darren, I know what you mean… the price is indeed a big obstacle unless you are trying to network like crazy or you’re in sales and rely constantly on introductions to meet prospects.