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LinkedIn Best Practices for Distributing B2B Content

Sharpspring

Trade shows or events that your business will be attending. Press Releases. You have great content that you want to promote, such as an upcoming webcast. It’s ok to promote your webcast with multiple posts. To avoid looking too self-promoting, I would suggest you promote your webcast once every week.

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B2B Lead Generation Blog: RSS Your Press Room for better search engine visibility

markempa

« B2B Lead Generation Blog Nominated for MarketingSherpas 2005 Readers Choice Blog Awards | Main | Closing the loop to improve lead generation performance » RSS Your Press Room for better search engine visibility Lee Odden over at the Online Marketing Blog shares some interesting ideas for optimizing press releases for RSS distribution.

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B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

« Webcast: Closed-Loop Lead Generation & Management | Main | Off topic: Response to meme - 8 Random Things About Me » Content ideas for lead nurturing and tactics to use When it comes to lead nurturing , I find that many marketers get stuck because they lack enough good content to do it consistently. What can you send via email?

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Social media isn’t enough. We need a marketing transformation.

Chris Koch

He swung his expanded briefcase up onto the table, pulled out a media kit bulging with press releases about speeds and feeds and plunked it down on the table in front of me. We couldn’t measure the effectiveness of events and trade shows, but sales people saw the crowds at the booth and the bar and so it didn’t matter.

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B2B Lead Generation Blog: PR Has New Rules for Reaching Buyers Directly

markempa

A normal book launch involves sending press releases to the media and then hoping and praying that overworked and overwhelmed journalists (who doesnt know you exist already) will suddenly see you on the radar.I Simply put, the web has changed the rules for press releases. Simply put, the web has changed the rules for press releases.

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B2B Lead Generation Blog: New Book: Lead Generation for the Complex Sale is officially released

markempa

You can read the press release or listen to my podcast about it. " Read the book announcement press release Listen to the book release podcast (7:43 min 7.12 Brian Carrolls book, Lead Generation for the Complex Sale is hot off the press as of today and provides some great insights to this difficult task. I had the pr.

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B2B Lead Generation Blog: The Difference Between ROI and Marketing Accountability

markempa

So heres the challenge that most marketers face.they want to think long term but keep getting sucked in by the more immediate and pressing issue of a not having enough high quality sales leads. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 We all want our ROI, and we want it now! So whos to blame?