Valasys

AUGUST 19, 2019

According to a study conducted by Marketo & Forbes, 93% of the B2B companies affirmed that content marketing generates more leads than traditional marketing strategies. . However, marketers should be wary of using too much keyword stuffing in their content strategies as it is a retrogressive SEO practice.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Valasys

JULY 29, 2019

Ipsos conducted a study on Global Business Influencers which revealed top decision-makers opening up about their willingness to embrace emotions, with 58% saying they either “strongly” or “somehow agree” that they “often rely on their gut feelings to make work decisions.” Wrapping It Up.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

OCTOBER 31, 2019

According to a study by Gartner, only 20% of the information on B2B websites displays characteristics of buyer enablement – which means that marketers have a big opportunity for building B2B marketing campaigns. For this competitively benchmarking the niche & following the best practices is the trick to excel at the bottom-line endeavors.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

Valasys

JULY 12, 2019

This will open up more ideas and doors for creativity and new practices”. A new study from marketing research firm Gartner revealed that despite the proliferation of digitization, 77% of B2B buyers still are under an impression that making a purchase is time-consuming & even painful.

Cost 40

Cost ROMI Optimization B2B Marketing 40

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. & content reflecting on positive word-of-mouth-marketing (WOMM).

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management Multi-Touch Attribution 64

Valasys

MARCH 5, 2020

Hyper-personalized experiences are the key to win over customers & help not just in customer acquisition but, in turn, also bring more customers through positive word-of-mouth -marketing (WOMM) & a strong brand resonance across omnichannel. Read more on 8 Reasons why B2B Marketers Should Prioritize Word of Mouth Marketing (WOMM).

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

AUGUST 6, 2019

If your business sales to other businesses you might get sleepless nights thinking over the best practices to amalgamate into your marketing strategies. According to a study by influencermarketinghub.com, Google searches for influencer marketing grew by over 1500% percent over the past three years, starting the year 2019.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

SEPTEMBER 20, 2019

At, the same time some people understand that while going viral shouldn’t be the end objective for the content marketers, there’s always a chance that sticking around to the best practices for enhancing the visibility of the content & creating relevant content can make the content go viral at any time.

Viral Marketing 40

Viral Marketing Marketing & Strategy Marketing Strategy B2B Marketing 40

Valasys

JULY 16, 2019

Another research study by Gartner implies that 73% of the shoppers don’t entertain any direct contact by the salespeople from unknown organizations, rather prefer to contact the sales team themselves, once they are finished with extensive researches about the products or services that resonate with their pain points. .

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Valasys

JULY 8, 2019

A study by 6 sense depicts that 50% of all the B2B buyers are likely to make a purchase decision if they connect emotionally with a brand. Also, several scientific studies have proven that humans are visual learners & 90% of the information transmitted to their brains is visual.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56